Social Media Manager

hace 1 día

Barcelona, Barcelona, España Equito App A tiempo completo

About Equito

Equito is a disruptive Spanish fintech/proptech revolutionizing the real estate sector. Our mission is to democratize real estate investment, enabling anyone to invest in properties starting from 100 € in just 2 minutes and receive monthly rental income.

We currently have 225,000 app downloads, €25 million in assets under management, 117 properties under management, and an average annual return of +9.5%.

About the role

As a Social Media Manager, your mission will be to build
trust and desire to invest
by creating authentic, high-impact content and managing social media channels and influencer partnerships end-to-end. You will ensure Equito is consistently visible, relatable, and credible across platforms—turning awareness into confidence, and confidence into investment.

This role is hands-on, creative, and highly strategic, ideal for someone who understands social-first communication, moves fast, and knows how to make people trust and engage with a brand.

Your responsibilities

  • Own Equito's social media channels (TikTok, Instagram, YouTube Shorts, X/LinkedIn where relevant).
  • Create and execute a monthly content calendar aligned with company priorities (properties, education, trust, product updates).
  • Write scripts, develop posts, and publish consistently—short-form content first.
  • Produce short-form video content end-to-end: scripting, shooting, editing, captions, and hooks.
  • Develop templates and scalable creative formats (series, recurring hooks, repurposing systems).
  • Collaborate with internal teams to gather content inputs (new properties, investor updates, product news, FAQs).
  • Source, negotiate, and manage influencer partnerships to ensure authentic, high-performing collaborations aligned with Equito's messaging.
  • Track performance metrics and interpret data (retention, watch time, saves/shares, visits, clicks).
  • Run lightweight experiments across formats, hooks, posting times, and content pillars.
  • Share weekly insights and propose improvements based on performance.
  • Coordinate with the Performance Manager to transform top-performing content into paid ads.

What we're looking for

  • Minimum 2+ years of experience in social-first content creation, influencer management, or brand storytelling (agency or fast-growth startup preferred).
  • Degree in Marketing, Business, Communications, or equivalent experience.
  • Native or very strong Spanish and fluent English.
  • Strong experience producing short-form video content (scripting → shooting → editing).
  • Proven ability to manage influencers/creators end-to-end (sourcing, briefing, negotiating).
  • Deep understanding of TikTok, Instagram Reels, and YouTube Shorts content styles.
  • Ability to analyze performance metrics and optimize content based on insights.
  • Strong storytelling skills.
  • Hands-on, proactive, fast executor with strong autonomy.
  • High creative taste and authenticity sense.
  • Comfortable speaking and appearing on camera.
  • Experience in startups or scale-ups, ideally in fintech or proptech, is a plus.

What do we offer?

  • An experience in a fast-growing start-up.
  • A competitive gross salary based on the experience of the candidate.
  • Work with a young and dynamic team.
  • Learning budget so you can continue developing your skills.
  • Hybrid workplace, with the option to work from home one day per week between Tuesday and Thursday.
  • Ticket restaurant through a flexible compensation plan that enables you to optimize taxes by allocating part of your salary to meals.
  • Private health insurance, available after your probation period.

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