Brand Manager Fontaneda

Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities

How You Will Contribute
You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.

What You Will Bring
A desire to drive your future and accelerate your career and the following experience and knowledge:

• Delivering results
• Marketing preferably in the fast-moving consumer goods sector
• Our brands and business with a clear understanding of our consumers
• Delivering results autonomously and influencing stakeholders
• Analytical skills and a creative mindset—a balance of commercial and strategic acumen
• Presenting a story in an inspiring and convincing manner
• Project management from design to completion with an action orientation

More About This Role
We are currently looking for a proactive, fast learner and dynamic self-starter person with a growth mindset who is open to embrace challenges, to join our Bakery Marketing team in Spain. You will be leading very well-known bakery brands such as Fontaneda and Principe (70M€ business with a budget of 3M€) and you will be the main point of contact of Bakery for Mercadona. This role is an exciting opportunity for a person looking to lead with ownership an important business, to challenge the status quo and to get an experience on the full Marketing Mix.

Some of your key responsibilities will be:

• Leading situational analysis & recommending of plans for Fontaneda & Principe
• Leading the local development with excellence of the brand activations and communication
• Developing plans that are routed in strong consumer insight
• Full mix responsibility developing integrated 360 marketing campaigns
• Lead the plan with new opportunities for the coming years for Fontaneda and Principe
• Lead the development of local innovations for the business
• Collaborate with agencies and other cross-functional teams
• Manage portfolio related projects (line extension, PPAs, LPI)
• Brand Presentation and alignment of plans
• Lead, motivate and develop a team of 1 ABM and 2 trainees

What extra ingredients you will bring:

• Minimum of 8 years of proven brand marketing or similar experience, preferably in the FMCG sector and in matrix organizations
• Strong analytical skills, leadership to stand alone and a creative mindset
• Business acumen beyond brand and budget, including P&L responsibility.
• Problem solver, with growth mindset and highly proactive person
• Ability to manage complex projects individually from design to completion with attention to details and action oriented mindset
• Eager to learn, with a can-do attitude, with high level of autonomy and good problem solving skills
• Excellent communication and presentation skills
• We like people who aren't afraid to stand alone, who deal with ambiguity instead of ignoring it and who know how to approach any problem, no matter how difficult.
• Fluent Spanish and English (written and spoken).

Education / Certifications:

• University Degree in Marketing or/and Economics

Relocation Support Available?
No Relocation support available

Business Unit Summary
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply

Our people make all the difference in our succes
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Excited to grow your career?
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply

IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER
Job Type
Temporary (Fixed Term)

Brand & Portfolio Management

Marketing