Brand Manager

hace 17 horas


Madrid, Madrid, España Sodalis Group A tiempo completo

The Job

  • Description

An exciting opportunity to join a fast-growing FMCG company with strong operations across Iberia.

The Brand Manager will be responsible for developing and executing brand strategies and annual plans, with a focus on innovation, communication, and the 5Ps. The portfolio includes a mix of local, Iberian, and international brands, offering a dynamic and growth-oriented environment.

The position is based in Madrid, with regular travel to Portugal (around 4 days per month) and occasional trips to Italy or other locations.

Key Requirements

  • 4–5 years of experience in Brand Management within the FMCG sector, ideally in Home or Personal Care (DPH)
  • Proven experience in innovation, project, and product management
  • Strong autonomy, analytical mindset, and results orientation
  • Fluent in English
  • Position in the Company

Reports directly to the Iberian Marketing Director, based in Lisbon.

  • Responsibilities
  • Lead the brand and category strategy, roadmap, and plans
  • Manage end-to-end product launches — from analysis and positioning to go-to-market execution, pricing, and promotional strategy
  • Identify market gaps, business opportunities, and financial levers at both brand and category levels
  • Define and oversee promotion, advertising, in-store activation, and PR strategies
  • Lead the promotional plan and ensure flawless execution
  • Support Consumer Affairs and coordinate digital & social media strategies
  • Monitor market and competitive trends, translating insights into actionable plans
  • Prioritize effectively and coordinate cross-functional teams
  • Collaborate closely with internal departments (Sales, Finance, Supply Chain, etc.)

The Candidate

  • Profile
  • Degree in Marketing, Management, or related field
  • Minimum 4–5 years of experience in FMCG Brand Management, with at least 2 years in DPH
  • Fluent in English; knowledge of French or Italian is a plus
  • Hard Skills
  • Strong FMCG brand management expertise, ideally in Personal Care/Beauty
  • Solid experience in product development and innovation
  • Strong commercial and financial understanding (including P&L ownership)
  • Excellent command of 5Ps management
  • Experience in advertising strategy and media planning
  • Understanding of CS&L flows and operational processes
  • Skilled negotiator with experience managing suppliers and agencies
  • Proficient in Microsoft Office (Excel, PowerPoint) and Nielsen/IRI software

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