CRM and Data Manager

hace 1 semana

Barcelona, Barcelona, España Dream Yacht A tiempo completo


We're hiring: CRM & Data Manager


Global role – Sailing & Travel Industry

Dream Yacht Charter

and
Navigare Yachting

are two of the world's leading yacht ownership and charter companies, operating across all major sailing destinations worldwide. Together, we offer a full range of services—from yacht sales and charter holidays to yacht management and owner services—serving an international community of loyal and first-time clients.

As part of our
digital transformation and growth strategy

, we are strengthening our Marketing & Communications team and are looking for a
CRM & Data Manager

to drive CRM excellence, data quality, and performance-driven insights.

Your Role

You will play a central role in maximizing the value of our recently deployed
HubSpot CRM

across both
Yacht Sales

and
Charter Holidays

divisions.

As our CRM expert, you will:

  • Ensure high-quality, reliable data
  • Drive automation and performance optimization
  • Enable data-driven decision-making
  • Act as a key interface between
    Marketing, Sales, IT

, and external CRM partners

Key Responsibilities

CRM Strategy & Optimization

  • Own and continuously improve HubSpot usage across Sales and Marketing teams
  • Define and enforce CRM best practices to improve lead qualification, follow-up, conversion, and customer lifecycle management
  • Drive initiatives to increase engagement, repeat business, and client reactivation
  • Support sales teams on CRM adoption, pipeline management, automation, and KPI tracking

Data Tracking & Analysis

  • Ensure robust digital tracking across websites, campaigns, and tools
  • Manage and optimize tracking via
    GA4

and tag management solutions
- Guarantee data accuracy and consistency across HubSpot and analytics platforms
- Perform data mining, customer profiling, and segmentation analyses
- Identify trends, performance drivers, and optimization opportunities

Reporting & Dashboarding

  • Produce weekly reports and executive-level summaries
  • Design and maintain dashboards using
    HubSpot

,
Power BI

, or similar BI tools
- Monitor KPIs related to acquisition, conversion, retention, and customer value
- Ensure reporting aligns with business objectives and supports decision-making

CRM Project Management

  • Act as the main point of contact between internal IT teams and external CRM agencies
  • Coordinate CRM projects, integrations, and enhancements
  • Translate business needs into functional CRM and data requirements
  • Ensure timely delivery, quality, and user adoption

Your Profile

  • 5+ years of experience in a CRM or data-focused role
  • Strong expertise in
    HubSpot

(Marketing & Sales hubs)
- Proven experience with
GA4

, digital tracking, and CRM integrations
- Solid experience with
Power BI

or equivalent reporting tools
- Strong analytical mindset with the ability to turn data into actionable insights
- Excellent data visualization and storytelling skills for senior stakeholders
- Strong project management and cross-functional collaboration abilities


Why join us?

  • A truly international environment: you can work from our offices in Barcelona, Athens or Zagreb + remotely in hybrid mode.
  • A key role in a fast-growing, digitally transforming organization
  • High impact and visibility across Sales, Marketing, and Management
  • The opportunity to shape CRM strategy at a global scale

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