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Senior Brand Manager

hace 2 semanas

Barcelona, Barcelona, España Dr. Reddy's Laboratories A tiempo completo

At Dr Reddy's "Good Health Can't Wait"

Dr. Reddy's in Spain is part of an established 40year pharma company with global success. Our team in Spain, based in Barcelona, is a trusted partner in the hospital sector, offering a diversified portfolio that includes oncology, antiviral, antiinfective, antihypertensive, antithrombotic, and immunosuppressive drugs. This is an exciting time to join an established, enthusiastic, experienced, innovative, growing team with a robust pipeline and expected to deliver multiple successful commercial product launches in the next 5 years. Passionate about people and transformative medicines? Deeply motivated by delivering good health.
Come build our team together

Diversity, Equity & Inclusion

At Dr Reddy's, we are deeply committed to building a diverse, equitable and inclusive workplace where everyone belongs and is valued for their contributions to the team. We are most interested in finding the best candidate for the role and are open to exploring candidates with a less traditional background.

Job Description

Role Summary:

As Brand Manager for Consumer Health at DRL Spain/ Portugal, you will lead the strategic development and execution of brand plans for the Nicotinelle portfolio. You will be responsible for driving brand growth, market share, and profitability in alignment with DRL's mission to provide affordable and innovative healthcare solutions supporting our local partners.

Ideal candidate will be based in Barcelona, Spain and report to Cluster Head Western and Southern Europe

Key Responsibilities:

  • Brand Strategy & Planning
  • Develop and implement annual brand plans and long-term strategies for assigned products with local co marketers
  • Conduct market analysis to identify growth opportunities and consumer insights
  • Share brand positioning from Global Marketing, messaging, and value proposition to your countries (adapt, translate… when required)
  • Marketing Execution
  • Co Lead integrated marketing campaigns across digital, retail, and healthcare channels.
  • Collaborate with co marketers to brief media agency
  • Support Co marketers creative agencies and internal teams to develop or localize impactful promotional materials. Develop or localize promotional materials
  • Successfully manage product launches and lifecycle strategies in collaboration
  • Act as daily contact with Co marketers Liaise with sales teams to gather field insights and ensure alignment.
  • Gather field insights and competitor intelligence from reps to enhance performance
  • Track budgets and assist with PO creation and invoice processing
  • Maintain product documentation, marketing approval workflows, and internal portals
  • Track all advertising documentation according to internal regulatory process
  • Performance Management
  • Build reporting template & Monitor brand performance through KPIs (sales, market share, ROI, distribution). Create monthly reports and presentations for the cluster team on performance, market updates, and competitor actions
  • Analyze campaign effectiveness and optimize marketing spend.
  • Prepare regular performance reports and strategic recommendations.
  • Cross-functional Collaboration
  • Work closely with Sales, Regulatory, Medical Affairs, and Supply Chain teams of Dr Reddy & Co marketer.
  • Align brand strategies with commercial objectives and compliance standards, and Global vision
  • Support training and engagement initiatives for field force.
  • Propose local insights and feedback to French headquarters to influence broader strategy.
  • Innovation & Portfolio Development
  • Identify consumer trends and unmet needs to guide new product development.
  • Contribute to portfolio expansion strategies in the Spanish market.

Qualifications

Educational qualification:
Bachelor's degree in Marketing, Business, Pharmacy, or Life Sciences (Master's preferred)

Minimum work experience
:

  • Minimum 8-10 years of experience in brand management within the pharmaceutical /consumer health industry (on OTC medicine)

Skills & attributes:

  • Creativity and innovation mindset
  • Strategic thinking and analytical skills
  • Strong communication and stakeholder management
  • Results-driven and performance-oriented
  • Adaptability and cultural awareness
  • Agility
  • Automony (will be the only CHC people within the EUG BU)
  • Needs to master regulatory environment for drugs
  • Proven track record in launching and growing CHC brands.
  • Strong understanding of Spanish healthcare and retail market dynamics.
  • Experience in digital marketing and omnichannel strategy.
  • Fluent in Spanish and English.
  • Previous experience in Portugal business is a plus

Additional Information

Benefits Offered

At Dr Reddy's we actively help to catalyse your career growth and professional development through personalised learning programs.

The benefits you will enjoy at Dr Reddy's are on par with the best industry standards.

Our Work Culture

Ask any employee at Dr Reddy's why they come to work every day and they'll say, because Good Health Can't Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we're always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.