CRM Marketing Product Manager

This year marks 10 years since we launched the idea that simplifying our customers' lives is possible by offering an innovative solution that allows them to easily subscribe to, manage, and switch all types of contracts through a unique and intuitive platform.

In that time, we have supported more than 1.5 million customers in France, Spain, and Italy, while investing in new verticals and positioning ourselves as a highly efficient, innovative, and competitive scale-up in a rapidly growing market.

With over 900 employees across 3 locations, we are solidifying our position as a market leader in Europe. We are always on the lookout for talent ready to join a dedicated and motivated team driven by a meaningful project. Working with us means embracing a culture of excellence, innovation, and real impact.

To face our next challenges, the Product Marketing team is looking for a
CRM Marketing Manager
to strengthen our lifecycle, engagement across our B2(B2)C activities.

Your futures missions :

You will be responsible for optimizing customer journeys across our B2(B2)C lifecycle. Your mission is to improve product adoption, engagement, and retention while ensuring a seamless and high-quality experience for all our users and partners.

This role is ideal for someone who enjoys blending strategy, operational execution, data analysis, creativity, and cross-team collaboration.

Key responsibilities:
Strategic planning to launch and optimize papernest products

• Design and optimize multichannel customer journeys across both B2C product lifecycle stages ;
• Define CRM strategies that drive activation, engagement, conversion, and retention ;
• Collaborate with Product, Design, Sales & Partnerships to integrate CRM touchpoints into the product experience and new partner launches.

Operational excellence

• Implement CRM strategies through automated and personalized workflows (email, SMS, WhatsApp, …) ;
• Build effective targeting and segmentation processes to deliver the right message at the right moment ;
• Manage and improve CRM processes to ensure seamless operational execution at scale.

Data-driven insights

• Monitor the performance of lifecycle journeys, partner flows, and CRM campaigns ;
• Conduct A/B tests and identify friction points across B2(B2)C funnels ;
• Deliver actionable insights and recommendations to improve customer satisfaction, conversion, and retention.

Creative content

Creative content

• Produce HTML-based communications and multichannel content adapted to each journey and audience ;
• Create engaging communications supporting onboarding, product usage, upsell, and retention.

Collaborative relationships

• Work closely with Product, Data, Design, Growth, Operations, Sales & Partnerships, and Brand teams ;
• Contribute to building scalable CRM strategies across our multiple markets .

About you :

• A degree from a top business school ;
• Strong team spirit to build efficient relationships with key stakeholders within the Product teams ;
• A high level of autonomy, fast-learning ability, and enthusiasm for both strategic and operational tasks ;
• Excellent written and verbal communication skills ;
• A natural aptitude for analytical thinking ;
• Fluency in French and English, proficiency in Spanish is a plus.

What We Offer :

Evolving in an international and inclusive environment:
Everyone has their place at Papernest, and with over 46 different nationalities, it's not uncommon for us to start a sentence in French and finish it in English or Spanish

Compensation & Partnerships:
A monthly allowance defined by Business France, check for the amount in Spain, which is updated every quarter. Additionally, Papernest offers partnerships for various services in Barcelona (restaurants, sports, leisure, and healthcare centers).

Health & Transport:
A health insurance plan, April, for hassle-free management of your healthcare expenses, with 100% reimbursement. To make your transition easier, we also cover 100% of your round-trip transportation costs.

Luggage:
No decision to make Papernest covers 100% of your luggage fees (up to 150kg) so you can enjoy all the seasons in Barcelona.

Career Development:
For us, the VIE contract is a real stepping stone into professional life. We support your career ambitions by ensuring your learning and professional development throughout your experience with us.

Home office:
Enjoy 2 days of home office per week to optimize your focus and efficiency.

Hiring process:

• First call with Eva, Talent Acquisition Partner (30') ;
• Practical exercise: You will be given a use case to assess your skills and abilities ;
• Interview with Aymar, our CRM Manager (1h) ;
• Final interview with Valentin, our CPO (30').

Interested in this challenge?

Don't hesitate any longer—we look forward to meeting you Regardless of your gender, background, religion, sexual orientation, or disability, there's a place for you with us. Our selection processes are designed to be inclusive, and our work environment is adapted to everyone's needs.

We particularly encourage applications from women. Even if you feel that you don't meet all the criteria outlined in this job posting, please know that every application is valuable. We strongly believe that diverse and varied backgrounds enrich our team, and we will carefully consider your application. Parity and diversity are essential assets to our success.