Marketing Director, Vendor – Digital Markets

About Gartner Digital Markets:
Gartner Digital Markets is a business unit within Gartner. Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do. The business comprises three leading brands—Capterra, Software Advice, and GetApp. For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming.

Job Brief:
Gartner Digital Markets is looking for a Marketing Director to accelerate growth of our international online software marketplaces through world-class go to market strategies. This role will drive end to end go to market and product marketing execution for Gartner Digital Markets.

What You Will Do:

• Marketing Strategy & Leadership

• Develop and execute a comprehensive marketing strategy to drive brand awareness, demand generation, and customer acquisition for Gartner Digital Markets' suite of advertising and lead generation solutions.

• Lead, mentor, and grow a high-performing product marketing professionals

• Set clear objectives, KPIs, and budgets; report on marketing performance and ROI to executive leadership.

• Go-to-Market & Product Marketing

• Own the go-to-market strategy for new advertising products, features, and platform enhancements across Gartner Digital Markets.

• Define and refine product positioning, messaging, and value propositions to differentiate our advertising and lead generation solutions in the B2B SaaS landscape.

• Partner with Product and Sales to drive successful product launches and ensure alignment across teams.

• Demand Generation & Growth

• Oversee multi-channel demand generation programs. Leverage email and content marketing strategies to build pipeline and accelerate revenue growth for our advertising and lead generation solutions.

• Optimize lead nurturing, scoring, and conversion processes in partnership with Sales and Revenue Operations.

• Leverage marketing automation, CRM, and analytics tools to track, measure, and optimize campaign performance.

• Brand & Communications

• Elevate the Gartner Digital Markets brand and its Buyer brands (Capterra, Software Advice, and GetApp) through compelling storytelling.

• Manage content strategy, including blogs, case studies, whitepapers, and customer success stories showcasing the impact of our marketplace and advertising solutions.

• Represent Gartner Digital Markets at digital events as a brand ambassador and thought leader.

• Market & Customer Insights

• Conduct market research, competitor analysis, and customer interviews to inform strategy and identify opportunities for growth and differentiation.

• Gather and synthesize feedback from software vendors and buyers to continuously improve messaging, campaigns, and product offerings.

What You Will Need:

• Bachelor's degree preferred, ideally in Marketing, Business, or a related field.
• 10+ years of progressive marketing experience, with at least 3 years in a leadership role at a SaaS, digital marketplace, or ad tech company.
• Proven success developing and executing integrated marketing strategies that drive growth and brand awareness in the B2B software space.
• Deep understanding of the digital advertising ecosystem, B2B SaaS marketing, and online marketplace dynamics.
• Strong leadership, team management, and cross-functional collaboration skills.
• Exceptional written and verbal communication skills; experience with public speaking and representing brands externally.
• Data-driven mindset with hands-on experience using marketing automation, CRM, and analytics tools (e.g., HubSpot, Marketo, Salesforce, Google Analytics).
• Creative, strategic thinker with a passion for innovation and helping software vendors succeed.

Who We Are:

• Action Oriented - Deliver fast, get great results. We embrace the vision, roadmap to success and the action it takes to make it happen.
• Intellectually Curious - Seek to learn, love to teach. We're humble and embrace respectful, radical candor with a mindset of ongoing professional and personal development.
• Collaborative - One team, shared mission. We welcome feedback and understand the value of working together to accomplish more than what is possible individually.

What We Offer:

• Limitless career development and learning opportunities.
• A collaborative and positive culture — Your team will be as smart and driven as you.
• Outstanding compensation — Plus competitive benefits and generous time off.
• A chance to make an impact — Your work will contribute directly to our strategy.

*#digitalmarkets
Who are we?*
At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we've grown to 21,000 associates globally who support ~14,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?
Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

What do we offer?
Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.

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Job Requisition ID:102296

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