Digital Marketing Lead

hace 2 semanas

Barcelona, Barcelona, España ESTEVE A tiempo completo

Job description:

1. FUNCTIONAL CONTENTMain Role

The mission of the Digital Marketing CDMO Lead is to design, execute, and continuously optimize multichannel digital marketing initiatives in alignment with the global marketing strategy. The objective of the role is to strengthen brand visibility and generate qualified leads within a global B2B environment focused on pharmaceutical development and manufacturing services.

This role acts as the functional owner of digital channels and Marketing Cloud, ensuring consistency between marketing initiatives and the business's commercial objectives.

Responsibilities

Digital Marketing Plan

  • Define and execute the digital marketing plan in close coordination with the Head of Marketing CDMO, ensuring that all initiatives are fully aligned with the global marketing strategy and the CDMO's business objectives.

CDMO Website

  • Implement and optimize the corporate website as a lead‑generation channel, aligned with the defined strategy and priorities.

Marketing Cloud

  • Manage and operate Marketing Cloud as the central platform for campaigns, automation, and nurturing.

Digital Channels (Social Media & Others)

  • Manage digital content and brand‑visibility campaigns, while continuously monitoring market and competitive trends.

Paid Media & Demand Generation

  • Deploy paid media and demand generation campaigns aligned with the messages, markets, and priority services defined in the global marketing plan.

Marketing KPIs Optimization

  • Monitor and report digital marketing KPIs, providing analysis and recommendations to support strategic decision‑making

Reporting

  • Creation of regular reports for the team on campaign performance and digital strategic analysis of competitors.
  • Ad‑hoc reports for specific meetings with account managers and business development teams.

2. ORGANIZATION CHART & JOB RELATIONSHIPSLine Manager

  • Head of Marketing CDMO Business

External Relationships

  • Media agencies
  • Marketing agencies

3. JOB PROFILERequired Studies

  • Bachelor's degree in Marketing, Digital Marketing, or a related field.
  • Master's degree in Digital Marketing, Marketing Analytics, or Strategy (a plus).

Other Specialized Knowledge

  • B2B digital marketing and demand generation.
  • Marketing Cloud / marketing automation platforms (ownership level).
  • CRM systems (Salesforce preferred).
  • Analytics and BI tools (Power BI, Google Analytics).
  • SEO, UX, and conversion rate optimization.

Languages

  • English: C1

Professional Experience

  • From 3–5 years in a similar role within the chemical‑pharmaceutical sector.

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