Director of CRM

hace 5 días

Valencia, Valencia, España BettingJobs A tiempo completo

BettingJobs
is currently recruiting for a leading iGaming brand who are looking to hire a Director of CRM, leading a large-scale team, based in Valencia.

Key Responsibilities:

Strategic Planning:

  • Develop and implement comprehensive customer engagement strategies to enhance customer loyalty and retention.
  • Align engagement initiatives with overall business objectives and marketing strategies.

Engagement Management:

  • Oversee the day-to-day operations of customer engagement activities, ensuring data integrity and system efficiency.
  • Lead the selection, implementation, and optimization of engagement tools and technologies.
  • Ensure the CRM system provides an effective sales funnel.

Customer Lifecycle Management:

  • Manage customer registration, retention, activation, reactivation, and other CRM strategies.
  • Design and execute targeted marketing campaigns to drive customer engagement and satisfaction.
  • Develop personalised communication strategies to enhance the customer experience.

Acquisition and Multi-Channel Campaigns:

  • Oversee top-line management of customer acquisition strategies.
  • Plan and manage multi-channel marketing campaigns (email, SMS, push notifications, etc.).
  • Assist with organising promotional events to reach prospective customers.

Data Analysis & Reporting:

  • Analyse customer data to identify trends, insights, and opportunities for growth.
  • Track marketing metrics and trends, such as conversion rates and web analytics.
  • Create and present regular reports on engagement performance, customer behaviour, and campaign effectiveness.

Collaboration & Leadership:

  • Work closely with marketing, sales, and customer service teams to ensure a cohesive approach to customer engagement.
  • Partner with IT and data teams to ensure seamless integration of engagement systems with other business platforms.
  • Manage and mentor a team of customer engagement specialists and analysts.
  • Foster a culture of continuous improvement and innovation within the engagement team.

Requirements:

Education:

  • Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.

Experience:

  • Proven and successful work experience as a Director of CRM, or similar role.
  • Experience in both traditional CRM roles and the iGaming sector is a great advantage.
  • Experience in leading teams of 100+ people.
  • Solid background in customer acquisition strategies.
  • Proficiency in a specific language, if required for the role.
  • Knowledge of CRM systems and principles, particularly customer lifecycle touchpoints such as email, SMS, push notifications, and more.
  • Technical expertise with CRM and analytical systems.
  • Experience in land-based or online gambling business is a plus.

Skills:

  • Strong analytical and problem-solving skills.
  • Exceptional leadership and team management abilities.
  • Excellent communication and interpersonal skills.
  • Proficiency in data analysis and reporting tools (e.g., Excel, SQL, Tableau).
  • Ability to manage marketing projects end-to-end.
  • Customer-oriented attitude with a focus on enhancing the customer experience.

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