Senior User Researcher

It's an exciting time to join Superbet, we're entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we're looking for a new colleague to partner with our team to bring these to life.

We are looking for Senior UX / User Researcher, that will lead, design and execute high‐impact research initiatives that shape product strategy and inform design and engineering decisions across the full product lifecycle. You will serve as a trusted research partner to design, product, engineering and senior leadership stakeholders—advocating for users, shaping the research function, and influencing business outcomes.

What you'll be doing:

• Lead the end-to-end research lifecycle: define research questions, choose methods (qualitative, quantitative, mixed‐methods), plan and execute studies, analyse findings, and synthesize actionable insights.
• Develop and own a multi‐phase research roadmap aligned with product strategy and business goals. (See Google example: driving multi‐phase research roadmaps across the product portfolio.)
• Partner with cross‐functional teams (UX design, product management, engineering, analytics, business leadership) to identify and prioritise research opportunities and integrate findings into product decisions. (See Meta: "Work closely with product and business teams to identify research topics … act as a thought leader in the domain of research.")
• Translate research outcomes into clear, compelling narratives, presentations and strategic recommendations for stakeholders—including executive audiences.
• Advocate for user needs and behaviours throughout the product development lifecycle: from generative research through evaluation and post‐launch learning.
• Mentor, guide or support other researchers (where applicable), contribute to building the research discipline, methods toolkit, and best practices.
• Influence the broader research strategy and culture—help shape how research is operationalised, how insights are consumed, and how research impacts product and business metrics.

We are looking for someone who has:

• Fluent level of Dutch and English
• Bachelor's degree (or equivalent) in Human-Computer Interaction (HCI), Cognitive Science, Psychology, Sociology, Information Science, Anthropology, or a related field.
• Minimum 5-8 years of applied user/UX/product research experience in a product development environment (ideally in tech). (Google listings show ~5+ years)
• Demonstrated expertise in a wide range of research methods (e.g., interviews, field studies, diary studies, usability testing, surveys, analytics/behavioural data, mixed methods). (Google example: field studies, interviews, diary studies, participatory workshops, ethnography, surveys)
• Proven ability to synthesise complex qualitative and quantitative data into meaningful insights and articulate them to diverse stakeholders.
• Strong influencing and communication skills: comfortable presenting to senior leadership and driving consensus across cross‐functional teams.
• Experience operating in a fast‐paced, ambiguous, and evolving environment—able to prioritise effectively and manage multiple research streams simultaneously.

Bonus points:

• Track record of influencing product strategy and business outcomes via research.
• Experience mentoring or leading more junior researchers or building research teams/operations.
• Experience working in large, matrixed organisations, navigating complexity across product, design, engineering, analytics.
• Familiarity with analytics or statistical tools/data
• Experience in your domain of product (e.g., consumer apps, advertising systems, enterprise SaaS, safety/privacy systems) and/or working with regulatory, safety or complex systems.

About Superbet Group
Superbet is a global tech and entertainment company committed to delivering thrilling, technology-driven, sports betting and gaming experiences to millions of customers worldwide. Established in 2008, in Romania, the Group operates in over 12 countries, with key markets in Romania, Belgium, Poland, Serbia, and Brazil.

Superbet's ambitious growth strategy currently focuses on expanding across Europe and Latin America while delivering immersive customer experiences and redefining ways to connect with its audience. Across international markets, the Group's global expansion strategy is driven by innovation, responsible technology, and a passion for supporting iconic sports clubs and athletes.

Global Recognition and Standards
In 2019, Blackstone Inc., the world's largest private equity firm, recognized Superbet's vision and achievements with a strategic minority investment of €175 million. In 2025, the company further strengthened its financial position through a 1.3 billion Euro refinancing agreement, reinforcing its partnerships with Blackstone and certain funds and accounts managed by HPS Investment Partners, paving the way for an accelerated global growth.

As a leader in compliance and best practices, Superbet Group is an active member of the International Betting Integrity Association (IBIA) and the European Betting & Gaming Association (EGBA).