Media & Performance Marketing Manager

hace 1 semana

Greater Madrid Metropolitan Area, España Zeekr International A tiempo completo

Position Overview

We are seeking an experienced media expert with precise targeting capabilities to oversee integrated online and offline marketing campaigns for the brand in the Spanish market. You will deeply understand channel characteristics and efficiency, and within limited budget constraints, achieve maximum marketing effectiveness through strategic planning, precise traffic allocation, and strict ROI control. We are looking for a data-driven, results-oriented strategic partner who will continuously optimize campaign performance and provide core momentum for brand growth.

Key Responsibilities:

  1. Media Strategy and Campaign Management

  2. Develop and execute integrated online and offline media campaign strategies, with a special focus on formulating and optimizing advertising strategies

  3. Thoroughly understand the efficiency of each advertising channel to maximize results within limited budgets

  4. Establish and implement ROI control systems to ensure optimal marketing investment returns

  5. Data Analysis and Optimization Execution

  6. Possess exceptional campaign data summarization and analytical skills, establishing data monitoring systems

  7. Adjust campaign strategies in real-time based on data results, continuously optimizing advertising effectiveness

  8. Regularly produce performance analysis reports to provide data support for marketing decisions

  9. Integrated Marketing Communications

  10. Coordinate brand public relations activities, including media relations, KOL collaborations, launch events, and auto show support

  11. Manage press release writing and distribution, evaluating the communication value of sponsorships and CSR initiatives

  12. Ensure synergy between paid media and earned media

  13. Vendor and Resource Management

  14. Manage media buying negotiations and optimize supplier relationships

  15. Oversee advertising agencies to ensure campaign quality and efficiency
  16. Coordinate internal and external resources to ensure smooth execution of marketing activities

Qualifications:

  1. Experience and Qualifications

  2. Bachelor's degree or higher in Marketing, Advertising, Communications, or a related field

  3. Minimum 5 years of experience in media planning or digital advertising, with preference given to candidates with automotive or high-value consumer goods industry experience

  4. Demonstrated success in independently managing large-scale marketing budgets

  5. Professional Competencies

  6. Proficient in advertising strategy, familiar with channel characteristics and campaign logic

  7. Strong ROI control capabilities, maximizing results within limited budgets
  8. Exceptional data analysis skills, able to optimize strategies in real-time based on data

  9. Familiarity with the Spanish media landscape and consumer behavior

  10. Core Attributes

  11. Results-driven, able to work efficiently in high-pressure environments

  12. Excellent communication, coordination, and negotiation skills
  13. Strategic thinking and rapid adaptability

  14. Detail-oriented with a commitment to excellence

  15. Language Requirements

  16. Professional working proficiency in English

  17. Must be fluent in Spanish for professional business communication
  18. Note: This position requires completion of other related tasks as needed by business development.

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