Content Writer, Retail Media

We are looking for a versatile and customer-oriented Content Writer to create, maintain, and optimize high-quality articles for our client-facing Retail Media Help Centers. This role is essential to empower our customers with clear, accurate, and actionable self-service content that reduces friction and improves product adoption.

• Create and maintain Help Center documentation (how-to guides, troubleshooting articles, product overviews, best practices) for our Retail Media solutions.

• Translate complex product information into clear, concise, and user-friendly content tailored to brands, advertisers, and retailers.

• Collaborate cross-functionally with Product, Product Marketing, UX Writing, Customer Support, and Enablement teams to ensure information is accurate, up to date, and aligned with product releases and customer needs.

• Apply strong content governance, including style guide compliance, terminology consistency, SEO structure, and Help Center publishing standards.

• Monitor and improve content performance by analyzing metrics, search behavior, and customer feedback.

• Produce localization-ready content by preparing clear, structured English sources that scale efficiently across multiple languages.

• Ensure excellent content UX through logical structure, appropriate visuals, cross-linking, and consistent navigation flows.

• Write in-platform guidance and messaging (pop-ups, tooltips, guided tours, release notes, onboarding flows) to support users during product updates or new feature launches.

• Excellent English writing skills, with the ability to simplify complexity while maintaining accuracy.

• Experience in content writing, product documentation, customer education, or SaaS content creation.

• Strong collaboration abilities and comfort working with cross-functional stakeholders.

• Sharp customer acumen to understand user needs and tailor content accordingly.

• Familiarity with CMS platforms, help center systems, and basic SEO principles.

• A creative flair for producing simple videos, infographics, or visual assets to enhance Help Center content.

• Strong time-management skills, including prioritization, scheduling, and adaptability.

• Ability to manage multiple priorities and deliver high-quality content in a fast-paced environment.

• A self-starter mindset with the ability to independently gather information—whether through research or by engaging subject matter experts.

• A proactive, detail-oriented attitude and a passion for helping users self-serve.

• A learner mindset and willingness to develop deep product knowledge.

Nice to Have

• Experience with Stonly, Intercom, Zendesk, or similar platforms.

• Experience with Vyond, Camtasia, Loom, or any other video editing tools.

• Understanding of ad tech or retail media ecosystems.

• Experience with localization workflows and multilingual content.

• Working knowledge of Jira for task tracking and content workflows.

• Experience using Confluence or other documentation and collaboration tools.

We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we'd love to see your application​

Criteo is a leader in commerce media, helping brands, agencies, and publishers create meaningful consumer connections through AI-powered advertising solutions. We're shaping a more open and sustainable digital future for advertising.  

At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment.  

We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs—never on non-job-related factors or legally protected characteristics.  

Ways of working – Our hybrid model blends home with in-office experiences, making space for both.  
Grow with us – Learning, mentorship & career development programs.  
Your wellbeing matters – Health benefits, wellness perks & mental health support.  
A team that cares – Diverse, inclusive, and globally connected.  
Fair pay & perks – Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level.  

Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.