Public Relations Lead

Novakid is on a mission to build the best online education platform for kids worldwide. A team of over 450 marketers, engineers and client relationship gurus we have already got over 90,000 students and 3,500 teachers making learning awesome in over 20 countries in Asia, Europe and LatAm. But we're not stopping there—we need your help to take things to the next level

Think cutting edge technology like AI-powered games and training apps that promote English speaking and comprehension based on the use of authentic content in English language. Think certified professionals with years and decades of expertise in children's psychology and learning methods.

"Our vision is to change the way ESL children learn English by making it more engaging, effective, fun, and accessible. The ability to master the English language from an early age is critical to achieving a path of greater success and fulfillment, socially, emotionally, academically and professionally."

– Max Azarov, Founder

The PR Lead is responsible for building, managing, and scaling Novakid's public relations strategy across core markets (TR, PL, RO, FR, DE, IT, ES, MENA, …). This role owns the end-to-end PR function: defining the PR roadmap, managing external agencies and media relationships, driving consistent brand narratives, and securing high-impact media coverage that supports Novakid's brand awareness, credibility, and growth objectives.

This role requires a strategic communicator with strong storytelling skills, excellent media instincts, and the ability to operate both at a strategic and highly operational level. The PR Lead will work closely with Brand, Performance, Product, Local Marketing, and Leadership teams to ensure Novakid is visible, relevant, and trusted by parents, educators, and the broader EdTech ecosystem.

Key Responsibilities:

• PR Strategy & Narrative Ownership:

• Strategy: Define priority narratives (education, parenting, product innovation, company news, research, thought leadership) and adapt them across markets with local relevance.

• Operations: Build and own Novakid's global PR strategy, frameworks, messaging pillars, and yearly PR roadmap, managing a budget of approx $700k.
• Alignment: Ensure all PR activities are aligned with brand positioning, business priorities, and major company milestones (product launches, market expansions, studies, partnerships).
• Qualitative KR: Clarity & Consistency. Internal teams clearly understand Novakid's key narratives and see consistent messaging across all external communications.

2. Media Relations & PR Execution:

• Media relations: Build and maintain strong relationships with top-tier, education, parenting, business, and tech media across priority markets with the support of local agencies.
• Execution: Oversee the development and distribution of press releases, pitches, contributed articles, interviews, and press kits.
• Agency management: Manage and coordinate local PR agencies, ensuring high-quality output, strong pipelines, and alignment with global strategy.
• Spokesperson management: Support leadership and subject matter experts in media training, interviews, and thought leadership opportunities.
• Qualitative KR: Credibility & Visibility. Novakid is consistently featured in relevant, high-quality media with strong message pull-through.

3. Campaigns, News & Thought Leadership:

• Campaign integration: Partner with Brand and Campaign teams to amplify key campaigns through PR angles, earned media, and storytelling.
• Always-on PR: Build a steady flow of news, expert commentary, data stories, and seasonal hooks.
• Thought leadership: Position Novakid leaders and teachers as experts in kids' education, English learning, AI in education, and remote learning.
• Qualitative KR: Impact & Relevance. PR stories meaningfully support brand campaigns and strengthen Novakid's authority in education.

4. Reputation, Issues & Measurement:

• Reputation management: Monitor media coverage, sentiment, and emerging risks; prepare reactive statements and crisis playbooks.
• Measurement: Define and track the right PR KPIs and reporting structure (reach, quality, SOV, sentiment, message pull-through, backlinks, impact on brand metrics).
• Insights: Turn PR results into insights that inform future storytelling, campaigns, and positioning.
• Qualitative KR: Trust & Readiness. Leadership feels confident in Novakid's external reputation management and visibility.

Quantitative KRs of the role:

• All markets:

• Volume and quality of earned media coverage

• Share of voice vs competitors
• Message pull-through and sentiment

• Tier-1 markets:

• Brand Awareness

• Brand Trust / Brand Consideration
• Media presence in top-tier outlets

You have:

• A bachelor's degree in Marketing, Advertising & Communications, Journalism, Business Management or a related field
• Minimum 7 years' experience in a Social Media and PR role (agency or inhouse) ideally working with educational or technology brands
• An impressive track record of successful Social Media Campaigns, Influencers partnerships and PR stunts to strategically build brands, create attention and generate user advocacy on a global scale
• Minimum 4 years' experience in a management role, leading international teams and catering for the needs of customers from more than 5 countries
• An exceptional verbal and written communication skills with native or perfectly fluent level of English. The more languages you are fluent in the better.
• Strong leadership, problem-solving and decision-making abilities.
• A visionary mindset that thinks steps ahead on any given business challenge.

We offer:

• Opportunity to work in an innovative, fast-growing edtech company.
• A creative and collaborative work environment.
• Comprehensive professional development and leadership growth opportunities.
• The chance to have a meaningful impact on the lives of young learners around the world.
• 100% Remote work
• Unlimited holidays
• Bonuses and stock options