Freelance Performance Marketing
hace 6 días
En Onlypharma buscamos un freelance con conocimientos en performance marketing con experiencia en
SEM/PPC
y como
Traffic media buyer
. Este puesto está orientado a la gestión de la parte técnica, la estrategia se trabajará junto al departamento al cargo, dado que las colaboraciones serán por proyecto.
Responsabilidades
- Comprar, gestionar y optimizar tráfico online de pago para marcas
, asegurando que los anuncios lleguen al público correcto en plataformas como Google Ads, Facebook Ads o TikTok Ads, con el objetivo de generar conversiones (ventas, leads, etc.) maximizando el retorno de la inversión (ROI).
- Gestionar campañas de Google Ads (Search, Display, YouTube, Shopping), optimizando CPC, CTR y ROI, en base a estrategia definida.
- Analizar datos y métricas con Google Analytics 4, Tag Manager y Search Console junto al departamento estratégico.
- Integrar automatizaciones y herramientas de tracking para mejorar la conversión y la atribución.
Requisitos técnicos
Analítica
- Dominio de SEO técnico, on-page y off-page
- Experiencia en Google Ads, Google Tag Manager, GA4, Search Console
- Uso habitual de herramientas SEO (Ahrefs, Semrush, Screaming Frog, PageSpeed Insights…)
- Conocimiento de principios de CRO y UX/UI
Remuneración
- Trabajo por horas y/o proyecto
- Bolsa de empleo 32/40 horas/mes
Plus
- Experiencia en el sector farmacéutico y/o salud
- Experiencia en frameworks modernos
- Certificaciones oficiales de Google
- Experiencia en automatización de marketing o integraciones API
- Conocimientos básicos de diseño (Figma, Photoshop o similares)
Te ofrecemos
- Trabajo remoto 100%
- Entorno colaborativo con profesionales del marketing, del desarrollo y del diseño
- Proyección profesional real en un equipo que crece y apuesta por el talento interno
El tiempo que vas a tomarte en responder a esta oferta vale tanto como el que nosotros vamos a emplear en analizarla. Abstente de aplicar si no eres freelance ni cumples los requisitos.
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