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Global B2B Content Marketing Manager

hace 3 semanas

Hybrid Madrid Madrid Spain Embat A tiempo completo

What is Embat?

Embat is one of the fastest growing startups in Europe. Embat was born in 2021 to design the best way for medium and large-sized enterprises to plan their finances and monitor their cash flow in real time.
Our mission is to build a product (SaaS) that leverages technology and excellent client experience to empower our clients to make the best business decisions by accessing the best financial information, 100x more efficiently than using Excel files.

We are a fantastic team of 80+ people from different backgrounds and nationalities. Backed by reputable international investors, we are building a global company and a great place to work

In February 2024, we closed our third investment round worth 15 million euros This has been led by the renowned international investment fund Creandum, with the invaluable support of our all-time partners Samaipata, 4Founders Capital and VentureFriends.

What are we looking for?

We are looking for a Global B2B Content Marketing Manager to lead our international content strategy and organic growth initiatives. This role is key to strengthening Embat's positioning as a thought leader in the B2B SaaS space, ensuring content consistency, performance, and impact across multiple markets.

You will work closely with Marketing, Product, and Sales teams to build scalable content and SEO strategies that support the full buyer journey and drive demand in a high-growth, international environment.

What will you do?

Your main responsibilities will be:

  • Define and execute Embat's international B2B content strategy, aligned with business and growth objectives.

  • Lead and optimize multi-country SEO and GEO (Generative Engine Optimization) strategies to increase organic visibility and qualified traffic.

  • Own and evolve our editorial roadmap and tone of voice, adapting it to different markets while preserving Embat's brand identity.

  • Create and oversee high-quality content across formats (articles, reports, landing pages, thought leadership pieces) for every stage of the B2B buyer journey.

  • Collaborate closely with Product and Sales to ensure content supports go-to-market initiatives and demand generation efforts.

  • Conduct competitor, keyword, and audience research to identify new content opportunities.

  • Measure and analyze content and SEO performance, turning insights into continuous improvements.

  • Manage and motivate a multicultural content team, fostering collaboration and clear ownership.

What are we looking for?

  • Background in Journalism, Communications, Marketing, or similar.

  • Experience: 5+ years in B2B content marketing, ideally within B2B SaaS, fintech, or high-growth tech companies.

  • SEO & Content Expertise: Proven experience building and scaling international SEO-driven content strategies.

  • Technical Skills: Familiarity with tools such as Semrush, Ahrefs, Google Analytics, Notion, HubSpot (Google Tag Manager is a plus).

  • Soft Skills: Strategic mindset, strong communication skills, autonomy, analytical thinking, and attention to detail.

  • Languages: Fluent English and Spanish is a must. Additional languages are a plus.

What comes with working at Embat?

We offer a platform that allows you to reach your professional and personal goals:

  • A competitive salary based on your experience and role responsibility

  • Hybrid working setup & flexible schedule

  • English Classes

  • Latest technology of your choice to do your impactful work

  • Private health insurance with Sanitas

  • Access to salary on demand, restaurant card, transport card, and kindergarten checks through Payflow

  • Career progression: twice-yearly performance reviews

  • The opportunity to work closely with our founders, ex-investment bankers from J.P. Morgan

  • Fun and meaningful team building activities