Marketing Manager

About Everfield

Everfield buys, builds, and grows European vertical market and specialist software companies, providing them with the tools they need to move to the next level. Our mission is to foster ambition, fuel growth, and unlock opportunities for Europe's software ecosystem.

Companies in the Everfield ecosystem follow a decentralised model, maintaining their team, brand, and offices, while focusing on what they do best - building products and supporting customers. Everfield provides support in talent acquisition, HR, and a team of experts in building and growing European B2B SaaS companies consult on financial and operational topics from. Founded in 2022, Everfield has an ecosystem presence in 7 countries, and growing.

About us

We are a Contact Centre as a Service (CCaaS) company, pioneer in the development of artificial intelligence, with an omnichannel CRM for contact centres and the innovative technology of CallBots, for which we have been internationally recognized thanks to Frost & Sullivan. With 15 years of experience in the sector and presence in Spain, Europe and LATAM, we have no intention of slowing down.

Vozitel facilitates our customer's process automation and simplification of repetitive tasks, providing an all-in-one service, dedicated to improving and enhancing user efficiency.

Our exceptional combination of CallBots, virtual switchboard, specialized CRM, artificial intelligence (AI) tools, help desk and a multitude of communication functionalities, are the key to take customer service to the next level.

Our clients work with a department of consulting ready to aid and offer theis strategic vision and in-depth knowledge specialized in a wide range of sectors, varying from financial services and collection, insurance and health, contact centres (BPO), e-learning, service sector companies, to start-ups.

Vozitel joined Everfield in 2025. The team is based mainly from Madrid, with colleagues also in Bergamo, Italy.

What you will do

We are seeking an experienced and strategic B2B Marketing Manager to lead the development and execution of marketing initiatives that drive growth across the funnel, from lead generation to conversion.

This role is ideal for someone who thrives on creating and managing a high-impact strategy while also building and empowering a dynamic team. As a key contributor to our growth, you'll shape our marketing vision, develop cross-functional campaigns, and track performance to ensure we're maximizing the return on every effort.

Key Responsibilities:

1. Strategic Marketing Leadership:

   • Develop and own a comprehensive B2B marketing strategy focused on attracting, engaging, and converting leads across all stages of the funnel.

   • Set measurable objectives aligned with business goals and use data-driven insights to iterate and improve on the strategy.

   • Collaborate closely with sales, product, and executive teams to align on goals, messaging, and strategic initiatives.

2. Team Management & Development:

   • Build, manage, and mentor a growing marketing team (internal and external people), fostering a culture of collaboration, accountability, and continuous improvement.

   • Lead the recruitment, onboarding, and professional development of team members to build a well-rounded and high-performing marketing function.

   • Encourage a results-driven approach, enabling team members to take ownership of campaigns and optimize based on performance data.

3. Full-Funnel Campaign Development:

   • Design and manage integrated marketing campaigns aimed at both lead generation and lead conversion, ensuring touchpoints at each stage of the funnel.

   • Oversee the execution of multi-channel campaigns across email, digital advertising, SEO, content, and social media, driving alignment across channels to maximize reach and impact.

   • Partner with the sales team to develop nurturing sequences and lead-scoring mechanisms that support higher conversion rates.

   • Work closelly with the players in our partner programme, multiplying impacts in awareness and performance, fostering commitment, proximity and a sense of belonging.

4. Brand Building & Content Strategy:

   • Develop and refine brand positioning and messaging to strengthen brand awareness and establish our company as a thought leader within customer contact industry.

   • Guide content strategy, working with the content team to produce high-value resources (e.g., whitepapers, case studies, webinars) that speak to key pain points and buyer needs.

   • Ensure brand consistency across all channels and touchpoints, building a recognizable and respected brand identity.

5. Performance Tracking & Optimization:

   • Establish KPIs and implement performance tracking for campaigns and overall marketing effectiveness, focusing on key metrics such as lead quality, engagement, and conversion rates.

   • Conduct regular analysis and reporting on marketing performance, making data-driven recommendations for optimization and future growth.

   • Stay current on industry trends, competitive analysis, and emerging opportunities to adapt strategy accordingly.

Who you are

• 3-5+ years of experience in B2B marketing, with a strong background in SaaS or technology-focused industries.

• Proven experience in developing and executing multi-channel marketing strategies that drive growth across the full funnel.

• Demonstrated ability to build and manage high-performing teams, with a track record of mentoring and professional development.

• Strong understanding of brand building, content marketing, and audience engagement strategies.

• Proficient in CRM, marketing automation, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics).

• Analytical mindset with a passion for leveraging data to make informed marketing decisions and optimize performance.

• Experience in dealing with the BPO industry in Spain and Latin America (desirable), and knowledge of the sector and the relationships that are established in it.

We know the ideal candidate may not tick every single box, so if you have a strong foundation in B2B marketing and are excited about this role, we encourage you to apply—even if you don't meet every qualification.