Earned Media Account Manager

About 54group
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Dubai, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida & New York). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.

Role Overview
We are seeking a bilingual (Spanish/English) PR Account Manager to join our Earned Media team in Sotogrande or London. This role will lead earned media programs for high-profile accounts across multiple sports, with a strong focus on golf destinations in Europe and the UK and padel.

The ideal candidate is a strategic thinker, culturally attuned storyteller, and confident communicator with experience in sports, tourism, and destination PR. You will develop comprehensive communications strategies, manage media relations, oversee crisis response, deliver impactful content, and ensure KPI-driven reporting.

Department Earned Media Employment Type Permanent Location Europe Workplace type Onsite Reporting To Gayle Jenkins

Key Roles And Responsibilities
Client Leadership & Account Management

• Act as a primary point of contact for clients and stakeholders.
• Build trusted relationships and ensure strategic alignment across all deliverables.
• Collaborate with internal teams (Partnerships, Content, Events) for integrated campaign delivery.

Communications Strategy Development

• Create and maintain messaging frameworks and a year-long communications schedule.
• Set and track KPIs for earned media activities, ensuring alignment with client objectives.
• Deliver comprehensive communications strategy documents.

Media Relations

• Manage ongoing media relations, including press release creation, distribution, and proactive pitching.
• Maintain and grow media lists across sports, business, and travel sectors.
• Secure coverage in top-tier European and UK media outlets.

Crisis Communications

• Develop rapid-response protocols and a crisis communications playbook.
• Draft holding statements for anticipated scenarios.
• Provide reputation management support during crises.

Content Development

• Produce high-quality press kits (English & Spanish), thought leadership pieces, speeches, and website updates.
• Coordinate translations into additional languages as required.
• Work closely with design teams to ensure brand consistency.

Launch Campaigns

• Develop and execute launch campaigns, including PR stunt ideation, media sell-in, and media management.
• Deliver creative activations that drive awareness and engagement.

Event Media Centre Management

• Oversee media centre operations at golf tournaments and destination events.
• Manage accreditation, press conferences, interviews, and media-athlete liaison.
• Ensure smooth delivery of all media-facing elements during events.

Reporting & Insights

• Monitor media coverage, sentiment, and share of voice using tools like Meltwater or Cision.
• Deliver bi-weekly status updates and quarterly KPI reports.
• Benchmark competitor activity and provide actionable insights.

Experience
SPECIAL SKILLS/EXPERIENCE/APTITUDES NEEDED:

• 3–5 years in PR, communications, or media relations, ideally within sports, entertainment, or innovation sectors.
• Proven experience managing bilingual campaigns and working with Spanish media.

Skills & Attributes

• Native-level Spanish and fluent English communication skills (written and verbal).
• Strong editorial copywriting and storytelling abilities.
• Strategic mindset with creative problem-solving skills.
• Excellent organisational and project management capabilities.
• Confident working across multiple accounts and deadlines.

Technical Proficiency

• Familiarity with PR tools (e.g. Meltwater, Cision).
• Understanding of digital and social media trends.

Also Desirable

• Established relationships with leading European journalists in business, sport, and travel
• Familiarity with KPIs and PR reporting tools
• Experience integrating PR with wider Paid, Owned and Creative functions

Salary And Benefits

• Competitive Salary
• Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
• 33 days annual leave (+ public holidays), pro-rated
• Working hours will be from 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00

About We Are 54
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.

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