SEM Specialist

Company Description
Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency/brand or area of expertise you will be applying for on this role? Keep reading

Performics, the world's first performance marketing agency, is the primary driver of revenue growth for many of the world's most prestigious brands. Through an extensive global network operating in 57 countries, Performics uses data, technology, and talent to create and convert consumer demands wherever they are delivered: in search, social, display, commerce, and offline channels. It is dedicated to the relentless pursuit of results. It is headquartered in Chicago and is part of Publicis Groupe. For more information, visit

Overview
As a
SEM Specialist
, you will lead the strategic and tactical execution of paid social media campaigns. You'll advise clients and their agencies on the best social strategies while offering daily support to our media team.

You will manage campaigns across major platforms—
Facebook, Instagram, TikTok, Pinterest, LinkedIn, and X
—using both native tools and third-party tracking. With a clear vision of the social landscape, you'll analyze performance, extract insights, and turn them into effective recommendations for clients.

We're looking for someone proactive and creative, always up to date with the latest social trends. You'll explore audience behavior and translate those insights into impactful strategies that help clients achieve stronger results across all social networks to cover a maternity leave with us.

Responsibilities

• You'll handle the planning, coordination, and management of social media and campaigns across all stages of the funnel — from awareness to performance.
• You'll work closely with clients, creative teams, strategists, media agencies, and external partners to ensure everything runs smoothly.
• Part of your day-to-day will include monitoring campaigns, identifying what works, and gathering insights to improve current and future social/digital activities.
• You'll also support our internal teams with everything related to paid social and digital ads.
• After each campaign, you'll take care of the performance analysis and prepare clear, actionable reports for clients.
• You'll work with common analytics and social media tools and turn data into simple, creative, and meaningful insights for social and digital campaigns.

Qualifications

• Bachelor's Degree in Advertising, Marketing, Economics, Media Science, or a related field — or +1 year of proven experience in a similar role.
• Strong communication skills; someone dynamic, flexible, and proactive, who enjoys working in a fast-paced environment.
• Previous experience in the marketing industry or within a media agency, ideally in roles connected to digital or social media.
• Solid understanding of how social media works in a business context, including platform features, ad formats, audience behavior, and strategic possibilities.
• A strong specialization in social media networks and paid social campaigns.
• Google Ads expertise is essential.

Additional Information
Why join us? Because we offer reasons such as:

• Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
• Online English Classes: Benefit from group weekly classes by native teachers if you have a B1 level of English or above.
• Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important
• Work-Life Balance: Enjoy a hybrid model with up to two days working from home and intensive summer hours. Full remote in Easter, Christmas & 3 weeks in Summer. Flexible work start schedule.
• Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.