YouTube Manager
hace 6 días
Objective:
Lead and scale our YouTube presence to become a top-tier channel with consistent audience growth, high engagement, and measurable business outcomes — with a clear long-term target of achieving YouTube Gold Button (1M+ subscribers) level performance.
Key Responsibilities
Channel Performance & Strategy
• Develop and execute a growth strategy for subscriber, view, retention, and watch-time expansion.
• Analyze competitor channels, formats, and category trends to identify opportunities for breakout growth.
• Plan and manage programming calendar, publishing cadence, series formats, and experimentation cycles.
Content Optimization
• Optimize all existing legacy content for modern YouTube standards (SEO titles, thumbnails, chapters, end screens, captions, playlists, etc.).
• Manage post-production optimization including titles, tags, keywords, metadata, categories, and localization.
• Work closely with video teams to ensure content aligns with YouTube best practices for CTR (click-through rate), AVD (average view duration), and retention curves.
Publishing & Operations
• Manage the upload pipeline across multiple content streams.
• Build playlists, micro-series, and brand pillars to structure long-term engagement.
• Coordinate with design for thumbnail production and audience testing.
Growth & Analytics
• Use YouTube Studio + analytics tools to monitor performance and generate actionable insights.
• Run experiments across thumbnails, formats, hooks, lengths, and CTA strategies.
• Implement SEO keyword research + topic mapping for content discovery.
Community & Engagement
• Manage comments, community posts, polls, fan replies, and audience insights.
• Collaborate with influencers, creators, and external channels for cross-promotion and collaborations.
Monetization & Partnerships
• Explore monetization pathways (ads, branded content, affiliates, sponsorships).
• Coordinate with marketing teams to align channel growth with brand objectives.
Qualifications & Experience (Non-Negotiables)
• Proven experience managing a YouTube channel with 1M+ subscribers OR Gold Button level OR top-tier influencer/brand channel.
• Deep understanding of the YouTube algorithm, retention mechanics, topic clusters, and CTR optimization.
• Experience scaling a channel from smaller size to hypergrowth (from 0 → 100k or 100k → 1M is a major plus).
• Expertise in YouTube analytics, SEO, metadata management, and thumbnail strategy.
• Strong storytelling instincts + understanding of audience psychology.
• Familiarity with video production workflows (shooting, editing, scripting, programming).
• Ability to generate results, not just publish content.
Bonus Edge Experience
• Experience managing multi-language or multi-region channels (India/Middle East/Europe context is a bonus).
• Experience in real estate / drones / tech / cinematic verticals.
• Network in creator economy, editors, thumbnail artists, influencers.
Success Metrics (How We Measure You)
• Subscriber growth trajectory (monthly/quarterly)
• Watch-time + retention uplift
• CTR improvements (thumbnails + titles)
• Search + recommended traffic share
• Series performance & evergreen content
• Long-term target: Golden Button milestone (1M+ subscribers)
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