Senior B2B Marketing Manager

We power people's progress.

At Preply, we're all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it's creating real impact. So far, 90,000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change, fuels ambition, and drives progress that matters.

Meet the team

Preply built its reputation in B2C learning, and now we're redefining corporate language training with Preply Business. We create life-changing learning experiences for organizations by helping their teams develop the communication skills needed to collaborate, grow, and succeed in a global workplace. We do this by combining the expertise of world-class tutors with the intelligence of AI: matching learners with the right tutors faster, personalizing learning paths to corporate needs, and delivering actionable insights on progress.

As our Senior B2B Marketing Manager, you'll accelerate growth by turning Preply's B2C scale into a high-performing inbound engine. You'll lead a small but mighty team and partner with Product, Sales, and SDR to ensure marketing drives pipeline, revenue, and long-term business impact.

What you'll be doing:

• Inbound Growth & Funnel Optimization: Leverage Preply's strong B2C scale and traffic to generate and convert qualified B2B leads. Identify and optimize high-intent entry points across Preply's ecosystem, from website and product touchpoints to CRM journeys, to capture business demand, maximize conversion, and improve lead quality throughout the funnel.

• Product Collaboration & Experimentation: Own cross-functional growth initiatives with Product and Growth squads, driving experiments that improve lead capture, activation, and conversion. Lead a culture of A/B testing and data-driven decision-making to optimize funnels, messaging, and product-led growth — delivering measurable impact on inbound performance and scalable B2B acquisition.

• Performance Marketing & Budget Ownership: Manage the B2B marketing budget across SEM, Paid Social, SEO, and Events. Use a data-driven decision framework to prioritize ROI, experiment smartly, and drive efficient acquisition in core geos.

• Marketing Operations & Optimization: Implement and optimize marketing tools, automations, and workflows to improve efficiency, data accuracy, and performance tracking. Enhance reporting, attribution, and campaign orchestration for scalable growth. Our current tech stack is composed of: Hubspot, Default, Outreach, Salesforce

• Team Leadership: Lead, coach, and develop a team of four, three marketing specialists and one marketing Ops expert, ensuring clarity, accountability, and learning. Act as the squad lead for all teams contributing to B2B growth within the B2C organization, including Design, Product, Copy, CRM, Data and more, driving alignment and execution across the full funnel.

• Full Funnel Impact: Use ICP and Buyer Persona insights to boost lead quality. Collaborate closely with the Outbound SDR team, GTM engineers and Sales to ensure seamless alignment on lead flow, feedback, and conversion. Support upmarket growth with ABM experiments and collaborate with Account Management to strengthen renewals, upsells, and advocacy.

What you need to succeed:

• Proven experience in B2B demand generation, growth, or product marketing within a SaaS or tech-driven environment.

• Strategic ownership of pipeline growth and revenue contribution, with a track record of translating marketing investment into measurable business impact.

• Strong grasp of performance marketing, funnel optimization, experimentation, and landing page growth.

• Hands-on experience with A/B testing and conversion optimization to drive continuous improvement.

• Deep collaboration experience with Sales, Product, Product Marketing, and B2C teams to ensure strategic alignment across funnels and customer journeys.

• Analytical and data-driven mindset with the ability to translate insights into scalable, repeatable impact.

• Experience leading small, high-performing teams and influencing cross-functional stakeholders.

• Excellent communication, collaboration, and prioritization skills.

• A growth mindset, balancing strategic vision with hands-on execution in a fast-scaling environment.

Why you'll love it at Preply

• An open, collaborative, dynamic and diverse culture;

• A generous monthly allowance for lessons on , Learning & Development budget and time off for your self-development;

• A competitive financial package with equity, leave allowance and health insurance;

• Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub

• Access to free mental health support platforms;

• Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health; 

• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting).

 #LI-BV1

Our Principles

• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.

• We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.

• Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.

• Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.

• Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.

• Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.

• Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.

• Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.

• Challenge, disagree and commit - We value open and candid communication, even when we don't fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.

• One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.

Diversity, Equity, and Inclusion

is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.

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