International Brand Manager

International Brand Manager

Join the Baby Food Revolution at Smileat

Smileat is the leading brand in organic and natural infant food in Spain.

We are a young company, founded in 2015 by two entrepreneurs with a clear vision: to offer healthy, transparent food options to families. Our journey has been a remarkable success — we are now the
second largest baby food brand in Spain
and the
undisputed leader in the organic segment
.

Our commitment goes far beyond our products. Smileat is a
certified B Corp
, meeting the highest standards of social and environmental performance, transparency, and accountability. We are also a
profitable company
, backed by key investors who support our ambitious growth plans.

Next Chapter: Global Expansion

After succeeding in the Spanish market, Smileat is launching an ambitious
international expansion plan
. This is the perfect moment to take our mission and innovative products to new markets.

We are looking for an
International Brand Manager
with passion and a truly global mindset to lead this exciting new phase. If you want to be a key driver in turning Smileat into a global reference in infant nutrition, we want to meet you.

Role Mission

To lead Smileat's global marketing strategy and execution, ensuring the brand maintains its strong essence while being strategically localized and adapted to international markets.

This role will be key to achieving our ambitious
market penetration and market share goals over the next five years
.

Required experience in at least the following countries:
Poland, Italy, Benelux, France.

Reporting Structure

The International Brand Manager will have
dual reporting
:

• Chief Sales & Marketing Officer
• Chief Global Business

Key Responsibilities:

Brand Strategy, Consistency & Localization

• Brand Adaptation:
  Ensure all content, visual assets and campaigns are effectively adapted to cultural sensitivities, regulations and consumer preferences in each international market.
• Global Consistency:
  Safeguard Smileat's brand consistency and coherence across all markets, maintaining its premium and healthy positioning while maximizing local relevance.

Marketing Planning & Execution

• Integrated Marketing Calendars:
  Plan and execute annual marketing calendars (ATL & BTL) in close collaboration with the commercial teams and local partners in each country.
• Cross-functional Collaboration:
  Work closely with global sales teams and local partners to ensure flawless campaign execution, aligning marketing initiatives with sales and distribution goals.

Strategic Growth

• Market Penetration & Share:
  Develop innovative, cost-effective marketing strategies to rapidly gain market share and penetration in new territories.
• Long-term Vision:
  Act as a growth driver to achieve Smileat's five-year ambition of becoming a leading international baby food brand.

Ideal Profile & Requirements

We are looking for a proven marketing leader with a passion for healthy nutrition and a genuinely global mindset.

Experience & Education

• Relevant Experience:
  Minimum 5 years of international experience in Marketing or Brand Management roles, with a strong focus on expansion strategies.
• Geographical Knowledge:
  Solid experience in European markets is essential. Experience in LATAM or GCC markets is a plus.
• Education:
  Degree in Business, Marketing or Advertising. An MBA or relevant postgraduate qualification is highly valued.
• Sector Experience:
  Food, retail, trade marketing, point of sale.

Languages

• Full professional proficiency (written and spoken) in
  English and Spanish
  is mandatory.
• A third European language (such as Dutch, French, Polish or Italian) is a strong asset.

Key Competencies

• Ownership Mentality:
  Full accountability for results, with the autonomy to drive initiatives end to end.
• Proactivity & Leadership:
  Natural leadership style, action-oriented, with the ability to inspire internal and external stakeholders.
• Team Player:
  Strong cross-functional collaboration skills and the ability to build solid relationships with international partners and distributors.
• Adaptability:
  Open mindset and strong ability to adapt to different cultural and business environments.
• Passion:
  Genuine interest in infant nutrition, health, sustainability and Smileat's mission.

Additional Information

• Travel availability:
  Minimum once per month
• Location:
  Madrid (Spain) but flexible based on experience.

We're looking for you

If you want to be part of a purpose-driven company, shape a global brand and lead Smileat's international growth,
this is your moment
.

Send your CV to:

Let's build the future of baby nutrition together