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B2B Marketing Manager

hace 3 semanas

Madrid, Madrid, España b9-bfc5-4b76-8702-41c21f84d4d3 A tiempo completo

Marketing Manager at Kincode — Build the Category. Shape the Culture. Leave Your Mark.

Hi I'm Juan, co-founder of Kincode.

If you're reading this, you're probably curious about who we are — and more importantly, about the kind of challenge (and adventure) you'd be jumping into.

Let me start with this: We're building something ambitious: the first culture intelligence platform that helps companies understand and activate their culture in real time. And to make this vision real, we need someone who's not just "doing marketing," but building marketing from day one.

Think of this role as half-architect, half-storyteller, half-growth-magician. (Yes, that's three halves. Welcome to startups.)

About Kincode

Every company says culture matters.

At Kincode, we actually mean it — and we're using AI to prove it.

We believe culture is the invisible operating system of every organization. When it's strong, teams anticipate challenges instead of reacting to them. People take ownership. Teams collaborate instinctively. Things simply flow. But culture doesn't just appear out of thin air. It needs to be measured, understood, and nurtured — continuously.

That's why we created Kincode: the first culture-based employee engagement platform designed to help organizations build cohesive, proactive, high-performing teams.

We bring clarity where companies often have only intuition. We help employees feel connected. And we help leaders build cultures where people thrive and businesses stay ahead — not just keep up.

We're based in Madrid, but our ambition is global.

(You'll help with that.)

The Role: B2B Marketing Manager

This is not a "join a big team with established processes" kind of job.

This is a come build the marketing function from scratch kind of job — with autonomy, creativity, and ownership baked in from day one.

You will:

  • Own our marketing strategy end-to-end
  • Shape our brand voice and narrative (and yes, challenge us where needed)
  • Build the website and content engine that brings Kincode to life
  • Design campaigns that generate leads for today and positioning for tomorrow
  • Track and obsess over what works (and kill what doesn't)
  • Collaborate with sales to craft a repeatable, scalable growth machine
  • Create content people actually want to read (no jargon soups)
  • Experiment, test, iterate, repeat — the fun part of early-stage building

This role is based in Madrid

Who You Are

You're a builder at heart — someone who gets energy from early-stage chaos and the freedom to shape things. You're strategic, but you also love getting your hands dirty. You enjoy challenging assumptions, telling great stories, and turning insights into impact.

More concretely, you bring:

  • Experience in B2B marketing, particularly in SaaS or tech (a plus, not a must)
  • Strong skills in content creation, brand messaging, and copywriting
  • The ability to build and run campaigns end-to-end
  • Experience with websites, landing pages, and digital channels
  • Comfortable with analytics, CRM tools, and marketing automation
  • A creative mind + a sharp sense of prioritization
  • Curiosity, humility, initiative — and ideally, a sense of humor
  • Excellent communication and collaboration skills

If you've built something from zero before, amazing.

If not, but you're dying to do it — even better.

Why Join Us

  • You'll lead marketing from day 1
  • You'll help shape a category (culture intelligence) that barely exists today.
  • You'll work on a problem that genuinely matters — improving how millions of people work and connect.
  • You'll grow fast — professionally and personally — because early-stage means maximum learning and ownership.

And of course, you'll join a team that believes in culture as much as we build it.

If this sounds like the kind of challenge you want to own — not just join — we'd love to talk.

Let's build something extraordinary.