Freelance Brand Strategist

We're looking for a brilliant mind with a warm soul that can help us take our journey to the next stage.

About Us

We're Camping, a fast-growing video agency working with tech-driven companies to make B2B content bold, creative, and memorable. We are known for fresh, quirky approaches and champion creative diversity.

As we continue to grow, we're looking for a Freelance Brand Strategist / Copywriter to help support our client's brand development and provide ongoing strategic messaging expertise.

Have we mentioned we have a 4-day workweek?

The Opportunity

Our current key client is a fast-moving SaaS company developing new brand positioning and seeking ongoing strategic support across all brand touchpoints.

Start freelance with an eye toward a long-term partnership as our relationship grows.

Develop brand positioning, messaging frameworks, and strategic narrative for client's evolving brand.

Create compelling B2B copy across multiple channels including websites, campaigns, product messaging, and thought leadership content.

Provide ongoing brand strategy guidance and ensure messaging consistency across all communications.

Collaborate directly with our creative team and serve as a strategic partner to client stakeholders.

What We're Looking For
- Strong brand strategy experience with a focus on positioning and messaging frameworks
- Proven ability to develop strategic narratives and brand stories for SaaS companies
- Excellent copywriting skills across B2B channels (websites, campaigns, product messaging, thought leadership)
- Experience creating and implementing brand messaging guidelines
- Strong portfolio demonstrating brand strategy and copywriting work for tech or B2B SaaS clients
- Client-facing experience with ability to present ideas and guide stakeholders
- Comfortable providing ongoing brand support and ensuring messaging consistency
- Eye for detail and ability to deliver polished, on-brand written content

Skills & Qualities
- Strong brand strategy skills with focus on positioning, messaging, and narrative development
- Experience developing and maintaining brand messaging guidelines for SaaS companies
- Excellent writing and copywriting abilities across multiple B2B formats and channels
- Experience with SaaS or tech clients and a clear passion for innovation
- Client-facing communication skills with ability to guide and advise stakeholders
- Quick to learn and eager to contribute to brand strategic development
- Comfortable in a demanding, fast-paced tech environment
- Excellent collaboration skills with creative teams and stakeholders

**Diversity & Inclusion**:
At Camping we believe that **diverse teams drive creativity, innovation, and success**. We are committed to building an inclusive culture where all individuals, regardless of race, ethnicity, gender, sexual orientation, ability, age, religion, or background, feel valued, heard, and empowered to thrive.

We celebrate diverse perspectives and actively work to ensure equal opportunity for all applicants and team members.

**What We Offer**:

- Competitive rates (senior profiles considered)
- Start soon, flexible for interviews and ready portfolio review
- Growing involvement and optional progression to in-house role
- **4-day workweek with Fridays off**:

- Flexible working hours and remote or hybrid model
- Our office is based in sunny **Barcelona**—you're welcome to join us to work together

We'll review portfolios, then meet for a first interview and a short strategic/writing assignment

We're looking for someone who can help us with brand positioning, messaging frameworks, compelling B2B copy, and ensuring strategic consistency across all client communications