Marketing Officer, Madrid

**Your Responsibilities**:
**Marketing Officer, Madrid - BSBI (M/F/d)**

BSBI is proud to be expanding its footprint in Spain, with new campuses in **Madrid**and **Barcelona**. Our Spanish operations deliver **professional master’s programmes accredited by CUALIFICAM** and are backed by our membership in **AEEN (Asociación Española de Escuelas de Negocios)**, ensuring academic excellence and recognition in the Spanish market.

BSBI Spain is part of the **BSBI Global** network, connecting students and staff to a truly international education ecosystem. We are owned by GUS Germany GmbH (GGG) — the umbrella organization overseeing a dynamic group of higher education institutions with more than 18,000 students across Europe and beyond.

Our Madrid campus is more than just a place to study — it’s a hub for business activity, housing both teaching spaces and dedicated offices for our growing professional team. We are building a vibrant community where education meets real-world business practice.

**The Opportunity**:
The Marketing Officer - Spain will be based in Madrid and report directly to the Head of Marketing - Spain.

This is an entry-level role for a creative, organised, and ambitious professional who can combine local market insight with a global outlook. Your expertise on Spain’s culture, language, and trends will help shape how we position our programmes for international audiences — including **Spain Domestic, Europe, Latin America (LATAM), and Rest of the World**.

You will work closely with central marketing teams in Spain, the UK, India, and Germany, who will support in delivering large-scale campaigns. You’ll still be hands-on with many tasks — particularly content creation, local events, and student engagement — but you’ll always have international colleagues and specialist teams to collaborate with.

**We’re looking for someone who is**:

- Passionate about education and the opportunities it creates.
- Ideally an international student or graduate, with first-hand experience of global study.
- A native Spanish speaker with fluent English.
- Creative, enthusiastic, and confident producing content and working with suppliers.
- Keen to travel for events, filming, and campaign activities.

**Your tasks**:
1. **Spanish Market Insight & Content Creation**
- Use your local market knowledge to help adapt global campaigns for international audiences.
- Capture testimonials, campus life photos, and event footage; coordinate with external providers where needed.
- Build and maintain a content asset library for global use.
- Act as the on-the-ground marketing presence at open days, recruitment fairs, and campus events.

2. **Lead Generation & Recruitment Support**
- Contribute to campaigns targeting Spain Domestic, Europe, LATAM, and Rest of World recruitment markets.
- Support the recruitment team by ensuring marketing activities drive qualified leads and align with enrolment goals.
- Track campaign performance and share feedback with central teams for optimisation.

3. **Campaign Planning & Execution**
- Work with the Head of Marketing - Spain and central teams in the UK, India, and Germany to deliver integrated marketing campaigns.
- Provide local insights and feedback to help ensure campaigns resonate internationally.
- Coordinate the production, translation, and distribution of marketing materials.

4. **Collaboration & Brand Consistency**
- Maintain BSBI brand guidelines in all Spanish-language and English-language materials.
- Collaborate with design, PR, SEO, and social media teams to integrate Spanish campus activities into wider campaigns.
- Partner with academics to help position programmes effectively for multiple global markets.

5. **Reporting & Continuous Improvement**
- Suggest creative approaches to content, events, and digital engagement based on audience feedback and trends.
- Stay informed on competitor activities and relevant market developments.

**Your profile**:
**Qualifications/Education**
- Degree in Marketing, Communications, or related field (or equivalent experience).

**Knowledge/Skills**
- Native Spanish with excellent written and spoken communication skills.
- Fluent English (additional languages a plus).
- Strong copywriting and editing skills in Spanish.
- Comfortable with basic video/photo editing tools or working with external providers.
- Organised, adaptable, and collaborative

**Experience**
- Minimum 1 year in a marketing-related role (internships included).
- Experience in content creation, community management, or event participation.
- Understanding of international audiences or recruitment marketing is desirable.
- CRM and analytics platform knowledge is a plus.

**Why us?**:
**We offer**:

- An international environment with a multicultural audience and a meaningful social impact
- Support in achieving your professional goals and development
- Opportunities for career growth alongside BSBI, including leadership roles
- Extensive training to equip you with the know