Multi-market Ecomm Performance Marketing Lead

**Auto req ID**: 278903BR

**Transform How Today’s Products Are Sold, Redefine the Future of Online Shopping for Food & Beverage in eCommerce**

Marketers on PepsiCo’s eCommerce team are entrepreneurial leaders navigating the online landscape and developing new capabilities and experiences from scratch to impact path to purchase. We are a diverse, nimble, tech
- and data-led group focused on growing share of online sales with retailer partners and emerging platforms.

On the PepsiCo eCommerce team, you will partner closely with cross-functional teams to experiment with new strategies and approaches to engage shoppers and help transform traditional brands for the digital era, across our full portfolio of snacks, beverages and dairy brands. Here, your tenacity and ambition coupled with strategic thinking will make your ideas a reality.

With a diverse eCommerce team and offices across Europe (London, Geneva, Barcelona. Istanbul, Warshaw, Amsterdam, Moscow) PepsiCo has been laser focused on meeting consumer needs and winning with online retailers. Investing in eCommerce, digital capabilities and talent has been a huge part of that effort.

We are seeking an eComm Multi-Market Performance Marketing Lead to be a thought-leader in the performance marketing space. He/She will be responsible for designing performance marketing strategy to fulfill eCommerce commercial targets in all eCommerce channels across several markets as well as executing and optimizing campaigns across several markets & retailers within eRetailers bigging platforms and ad networks such as Criteo, Citrus ad. You will partner with internal business stakeholders (eCommerce Marketing Leads, Brand Marketing Directors, Media, C&B Leads.) and external agencies to design and execute best in class always-on performance marketing strategies and campaigns. He/She will report on key metrics to demonstrate how the channel is driving customer and business value and help build reporting solutions that help stakeholders understand effectiveness of the tools.

The work will be critical to help improve the value driven through eCommerce. Successful performance in the role is measured by a combination of strategic vision & development, net revenue growth, media performance and efficiency of marketing spend.

In this role you will have several distinct responsibilities and priorities:
**What a PepsiCo Multi-Market eComm Performance Marketing Lead does**:
**Performance Marketing Strategy**:

- Design eCommerce performance strategy to meet commercial and marketing needs.
- Contribute to long-term strategy and short-term plans
- Align eCommerce Performance Strategy with relevant stakeholders I.e. sector and markets Brand marketing, eCommerce, Media, C&B, TCP teams
- Define key metrics to prove investments efficiency

**Campaign execution**:

- Manage ad network campaigns across multiple retailer platforms/markets and Pepsico brands
- Manage and maintain campaign budgets or spend summaries
- Track and analyze campaign data to achieve business goals
- Optimize and Manage campaigns for achievement of KPIs, budgets and deadlines
- Lift & shift learnings across markets while planning and delivering the marketing strategies

**Campaign planning**:

- Conduct forecasting for annual and monthly budgets
- Ensure deployment of best practices and innovation in all campaign activities across markets
- Develop and deploy beta trials across the different BUs by working closely with the agency
- Manage test & learn agenda to identify new opportunities, ensuring clear goals against key marketing activities & knowledge share

**Reporting and optimization**:

- Present the results to internal stake holders, proactively work with cross-functional teams to build and deliver reporting solutions
- Liaise with cross functional teams (Sales, Business units) to build in-depth knowledge of business objectives and product mix to identify growth opportunities on search
- Stay up to date with developments in performance marketing and the competitive landscape

**Qualifications/Requirements**:
**Qualifications/Requirements**
- 5+ years’ experience working within eCommerce marketing / Shopper Marketing
- Understanding of eCommerce landscape in EU
- Good understanding of PPC/CPC/CPM models
- Good analytical, numerical, and reporting skills but also creative mindset
- Good verbal and written communication with excellent English - additional EU language skills are added value
- Strong Microsoft Office skills especially Excel & Power Point
- Ability to navigate & influence matrix organization from distance - connect with both management team level as well as operational level
- Sense for organizational dynamics, ability to build strong relationships and influence
- Hands-on as well as strategic
- Get things done (fast) mindset
- Top analytical skills - finding insights & actions from Data
- Curious, fast learner
- Team player & strong influencer
- Work with local teams from a distance
- Abilit