Product Marketing Manager

hace 4 semanas


VitoriaGasteiz, España Fiery A tiempo completo

Position Overview:Fiery is seeking a Product Marketing Manager in Ratingen (Germany) / Barcelona (Spain) to lead the outbound marketing strategy for our Large Format and Specialty Production product portfolio. This strategic and hands-on role requires an experienced, results-driven marketing leader who can define and execute go-to-market (GTM) strategies, develop compelling messaging, enable global channel sales, and drive customer awareness and product adoption across multiple verticals.Key Responsibilities:Go-To-Market Leadership – Own and lead global GTM planning, coordinate with stakeholders to deliver high-impact launchesDefine positioning, messaging, and value propositions tailored to key customer personas across various print marketsDealer & Channel Enablement – Develop sales enablement tools, partner kits, training decks, and campaigns to activate global reseller and OEM channelsContent Strategy & Execution - Lead the creation of high-quality content across the customer journeyProgram & Campaign Execution - Plan and execute multi-channel outbound campaigns; Track performance metrics and KPIs to evaluate campaign impactCross-functional Collaboration - Partner with regional marketing, sales, support, and PLM teams to ensure message consistency and execution excellenceMarket Expertise & Positioning - Identify new market opportunities and drive strategies to expand Fiery’s reach and revenue in existing and emerging verticalsEducational Qualification: Bachelor’s degree in Marketing, Communications, Business, or related fieldExperience: 10+ years of B2B product marketing experience in technology, print, imaging, or software industriesSkills:10+ years of B2B product marketing experience in technology, print, imaging, or software industries Proven success in leading product launches, developing value-based messaging, and driving sales enablement for technical productsExperience marketing in wide format, digital textile, DTG/DTF, screen print, engraving, or signage industries is a strong plusStrong project management and cross-functional leadership skills; able to influence and execute across departments and time zonesExperience with OEM and dealer channels is highly preferredExcellent written and verbal communication skills, with a portfolio of marketing content and campaign workExperience with content management systems (e.g., WordPress), marketing automation platforms (e.g., HubSpot), and analytics toolsHighly self-motivated, proactive, and results-oriented, with strong attention to detail and commitment to deadlinesWhat’s in it for you?Join a global leader in digital front ends and speciality production workflows Be part of a passionate, high-performance marketing team with room for creativity, ownership, and impactCollaborate with industry pioneers, global partners, and a growing customer base who rely on Fiery to power their businessesEnjoy flexible, hybrid work while leading global initiatives with real business outcomes



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