Social Media Product Owner
hace 1 semana
We are looking for a Solution Manager to be part of our Technology and Marketing Global team.
**Position Snapshot**
- ** Location**: Esplugues de Llobregat.
- ** Type of Contract**:Permanent.
- ** Type of work**: Hybrid.
- ** Work Language**:Fluent Business English.
**About the Marketing Technologies Hub at Nestlé**
We are a multicultural and diverse team of Marketing Technologies professionals supporting the Marketing Transformation at Nestlé at scale. We work with leading technologies and top external partners to provide solutions to enable Nestlé to engage with millions of consumers worldwide. We transform how we enable content Supply chain, leverage data with AI, advanced Analytics, and accelerate automation to enable our operating model to be more efficient and effective.
We look for people who are curious, courageous, innovative, collaborative, and passionate about Marketing technologies. If this is You and You want to make an impact globally, join us and there will be no limits to your career.
**Position Summary**:
The Global Social and Digital Intelligence Business Analyst is responsible for managing and optimizing social and digital intelligence tools and technologies that gather and analyze data from various online platforms. They will work closely with cross-functional teams to ensure the effective use of social listening tools, provide data driven recommendations on existing and future tools and vendors. They will also support on Global RFPs.
**What you’ll do**
- Manage and administer social listening tools and technologies, ensuring their proper functioning and optimization. Monitor and analyze product performance, and market trends to identify opportunities for improvement and new feature development.
- Work with the the technology providers to ensure accurate and comprehensive data analysis when it comes to usage statitics, adoption of the solution, satisfaction with the solution and other KPIs.
- Collaborate with cross-functional teams, primarily Global CMI (Consumer and Marketplace Insights) in Group Marketing, Consumer Engagement Services (CES) and local contacts in zones and markets to ensure broad and proper adoption of the digital solutions.
- Stay updated on the latest social listening, ratings & reviews, and search intelligence technologies, tools, and methodologies, and recommend enhancements or new tools to help drive consumer-centricity with digital insights. Stay updated on industry trends, emerging technologies, and best practices in product management and IT solutions for insights.
- Collaborate with IT and data teams to ensure data integrity, security, and compliance with privacy regulations.
- Train and educate team members (CMI, CES and others across zones and markets) on the effective use of social listening tools and technologies in collaboration with the function Global CMI
- Collaborate with stakeholders (global and local at the market level) to define and prioritize product requirements and new product features, ensuring alignment with business goals and objectives.
- Create and maintain the product backlog, including user stories, acceptance criteria, and prioritization based on business value and customer needs.
**We offer you**
We offer more than just a job. We put people first and inspire you to become the best version of yourself.
- ** Great benefits**including competitive salary and a comprehensive social benefits package. We have one of the most competitive pension plans on the market, as well as flexible remuneration with tax advantages: health insurance, restaurant card, mobility plan, etc.
- ** Personal and professional growth** through ongoing training and constant career opportunities reflecting our conviction that people are our most important asset.
- ** Hybrid working environment**with flexible working scheme. Our state-of-the-art campus is dog friendly and equipped with a medical center, canteen and areas to co-create network and chill
- ** Recreation activities** such as yoga, Zumba, etc. and a wide range of volunteering activities.
**Minimum qualifications**:
- Proven experience in managing and optimizing social and digital intelligence (Social Listening, Ratings and Reviews, Search ) tools and technologies.
- Strong knowledge of social media platforms, APIs, and data collection methodologies.
- Proficient in using social and digital intelligence tools such as Talkwalker, Brandwatch, Sprout Social, Sprinklr, SEMRush, SimilarWeb, Wonderflow or similar platforms.
- Continuous learning mindset, staying updated on industry trends, emerging technologies, and best practices in product management and IT solutions.
- Strong technical skills, including data manipulation, scripting, and database management.
- Experience in Project Management of large scale including familiarity with project management tools, such as Jira or Trello, for backlog management and task tracking.
- Excellent communication and interpersonal skills, including presentation skills,
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