Senior Abm Marketing Manager, Continental Europe

hace 11 horas

Madrid, España Workday A tiempo completo

**Do what you love. Love what you do.**

At Workday, we help the world’s largest organizations adapt to what’s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we’re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.

**About the Team**
As an ABM Marketing Manager, based in Madrid or Paris (working remotely during Covid restrictions), you will run Demand Generation marketing programs consisting of multi-touch, multi-dimensional activities including both outbound, inbound and social tactics. You will collaborate closely with the other members of Workday Marketing to build pipeline sourced by these programs.

**About the Role**

The ABM Marketing Manager create and executes ABM marketing campaigns for a selection of organisation ensuring they are effective and carried out according to the company’s goals. You will be expected to:

- Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner.
- Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy.
- Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes. A/B test campaigns to trial new ideas.
- Work to strict deadlines and KPIs as set by the France Marketing team
- Report on campaign return on investment; project manage all campaigns from beginning to end, ensuring they meet the target objectives.

**About You**
- Minimum of 2-3 years of related and proven marketing experience in B2B
- Good verbal, written, visual/presentation skills in English and a second language
- Flexibility to work closely and support different types of ABM projects,
- Adaptability to operate with different countries and teams,
- Knowledge of Digital marketing and Content marketing,
- Analytical focus with Experience building, launching and reporting on campaigns using marketing tools,
- Ability to structure and lead execution of plans with a track record of managing multiple marketing programs simultaneously
- Objectivity and openness to others' views and continuously build a positive team spirit,
- Initiative, a sense of urgency, and ‘can do’ attitude; enthusiasm for challenges and strong work ethic,

**Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process

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