Marketing Copywriter
hace 2 semanas
**Your mission**:
As a Marketing Copywriter for Schiller International University, your mission is to craft compelling and persuasive marketing content that effectively communicates the brand's message and resonates with the target audience. You will be responsible for creating engaging copy across various channels to drive awareness, engagement, and ultimately, student enrollment. By leveraging your exceptional writing skills and creative mindset, you will play a vital role in enhancing the university's visibility and reputation in the competitive education landscape. Your goal is to produce high-quality content that aligns with the university's objectives, enhances its brand image, and ultimately contributes to its growth and success.
**Your profile**:
- Collaborate with the marketing team to brainstorm and generate creative ideas for marketing campaigns and initiatives.
- Ensure consistency in brand voice and messaging across all marketing channels.
- Conduct thorough research to understand target audience demographics, preferences, and behaviors.
- Write clear, concise, and engaging copy that resonates with the target audience and drives desired actions.
- Optimize copy for SEO to improve search engine rankings and increase organic traffic.
- Proofread and edit copy to ensure accuracy, grammar, and adherence to brand guidelines.
- Stay up-to-date with industry trends, best practices, and emerging technologies in marketing and copywriting.
**Position requirements**:
- Bachelor’s Degree in Marketing, Communications, English, or related field preferred.
- English native speaker.
- 2 years’ experience as copywriter or content creator.
- Experience in Higher Education preferred.
- Strong writing skills (English).
- Creative thinker.
- Ability to work in international teams and multicultural environments.
- Strong Cross-cultural communication skills and understanding of cultural nuances in marketing communication.
- Strong organizational skills.
- Basic technical and computer skills (CMS, Office )
- Ethical, with a high level of personal integrity.
**About us**:
For over 50 years, we have firmly believed in experiential learning, an educational model that combines knowledge and skills acquisitions with solid humanist values. A combined learning process that guaranteed to all our students not only proficient professional capacities but also an international mindset to build inclusive and realistic scenarios that unify people, nations and cultures.
At SIU we are aware that our students will be part of a global, borderless and hyper-connected world. Thus, our 4 International Campuses provide undergraduate and graduate students with a high-quality variety of degrees valid both in the USA and Europe. All our programs are instructed in English and designed to be customized to each personal scenario. Additionally all our students are encouraged to study abroad at any time during their education to complete their professional expertise with truly life experiences that turn them in truly holistic profiles.
We Connect
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