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Programmatic Performance Analyst
hace 2 semanas
Smadex is a leading advertising technology company founded in Barcelona in 2010 and sold to American-based and stock-listed Entravision in 2018 (NYSE:EVC). We power campaigns for Apps, Games and Brands across Mobile and CTV using advanced machine learning and optimized creative strategies to deliver results. Smadex is one of the fastest growing DSPs and we are adding talent to fuel our ambitious plans for 2025 and beyond.
We are looking for a **Programmatic Performance Analyst** to join our Ad Operations team, **managing and optimizing**a portfolio of in-app user acquisition, retargeting, and/or CTV campaigns on Smadex DSP to meet client goals through strategic setup, testing, and daily performance monitoring.
**This is a full-time position based in Barcelona**
**Your Tasks and Responsibilities**:
- Leverage programmatic ecosystem and attribution knowledge to build, operate, analyze, and optimize campaigns, following the best strategies to achieve our clients’ goals.
- Manage and grow your own mobile app client portfolio, working across a variety of verticals, KPIs (CPMs, IPMs, CPIs, CPAs, ROAS, etc.), and budgets. The focus is highly performance-driven.
- Analyze large, complex datasets containing the behavior of millions of mobile users worldwide to inform strategic and operational decisions.
- Obtain insights from our campaign portfolio to make decisions that will directly impact our company's revenue.
- A/B test different variable changes using the Smadex DSP and share the results among the team to continuously improve performance.
- Help develop and improve our product tools and processes to ensure data influences decisions at all levels of the company. Effective communication is required.
**What We're Looking For**:
- 1.5+ years of experience in a similar role.
- Knowledge of **digital programmatic buying** (performance-focused) on mobile app campaigns (user acquisition, retargeting, and CTV) is a big plus.
- An analytical mindset with a strong understanding of cohort analysis and customer acquisition metrics, including ROAS, CPM, IPM, CPI, CPA, APRU, etc., is a big plus.
- Knowledge of attribution rules and MMPs is a big plus.
- A Bachelor's or Master's Degree, preferably in Engineering; Business or Economics is also acceptable.
- A data
- and performance-driven mindset and proven work experience with** large datasets**, including an understanding of analytical methodologies for data evaluation.
- Strong analytical skills with the ability to analyze key metrics to optimize campaigns and meet clients’ KPIs.
- The ability to adapt and adjust to regular changes in priorities, given the fast-paced nature of our environment.
- Feedback-hungry, critical thinking, high problem-solving skills, autonomy, and a strong work ethic are a must.
- Excellent command of **Microsoft Excel.**
- Excellent communication skills in English, both written and spoken, are mandatory.
- Proven ability to solve data-related problems using creative thinking.
- Experience working with different teams.
- Basic** SQL**level.
- Python/R experience is a plus.
- A desire to build the biggest company in the world.
**What Is in It for You**:
- Join a highly motivated and young team.
- A great compensation package.
- A top location in the heart of Barcelona in a penthouse office with a rooftop terrace, a barbecue, and a fully stocked fridge.
- Work from home: 2 days/week.
- Learning and training opportunities.
- Meal vouchers - a monthly Ticket Restaurant allowance.
- A monthly gym allowance to use in up to 30 DIR gyms around the city.
- Regular TGIF and team-building events.
- A fun and friendly work environment with talented marketers and engineers from over 40 countries.
**_
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