Category Manager

hace 7 días


Madrid, España Kimberly-Clark A tiempo completo

**Your Job**:
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In your category role, you’ll help us deliver better care for billions of people around the world.

**About Us**:
Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. 25% of people in the world use Kimberly-Clark products every day. And it takes the right people, in the right jobs and the right places, to make that happen.

At Kimberly-Clark, you’ll be part of the best teams committed to driving innovation and growth. We’re founded on 150 years of market leadership, and we’re always looking for new and better ways to perform—so what can you do with that? There’s no time like the present to make an impact at Kimberly-Clark. It’s all here for you at Kimberly-Clark.

**About You**:
As the Category Manager within the Family Care business unit, which consists of our market leader brand Scottex®, you will develop and implement category-growth programs and stories, lead cross-functional partnerships to embed Category perspective across the business and maximize value from category resources and tools. Leveraging syndicated data, shopper and consumer insights, category and industry trends, you will develop comprehensive category strategies enabling greater sell-thru, category share gains and category insights leadership. This information will be utilized among the Business Unit and Sales Teams to ensure cohesive messaging and execution.

You will report to the Go To Market Leader Iberia (Category) and will be an individual contributor (no direct reports).

**YOUR KEY ACCOUNTABILITIES**:

- Planning and implementing long-term trading & category strategy, carrying out category & promo analysis and building and implementing channel & customer strategy (DPSM).
- Preparing and performing sales & customer presentation.
- Understanding category trends, purchase drivers, trip missions, shopper need states, etc. and liaising with CBU’s on executional strategies across all channels including ecom (Amazon, B&M, D2C)
- Building trade stories and leading category management projects.
- Working with customers and merchandisers to find new ways of expanding product categories.
- Researching competitors and suggesting appropriate pricing and promotional activities.
- Positioning and promoting product categories efficiently to have maximum visibility among the customers.
- Directing and performing proactive analysis across a wide variety of category business issues and data sources (e.g. shopper research, POS, panel, loyalty card, registry, omni, assortment tools, etc.) and making fact-based, actionable recommendations.
- Ensuring alignment of Category Strategy with brand plans.
- Collaborate with the Shopper Insights team to close research gaps in understanding shopper behavior and build growth roadmaps.

**WHAT WE NEED FROM YOU**:

- Significant previous experience in Category Management or Marketing/Trade marketing, preferably in FMCG industry.
- Experience with and an understanding of market research, analyzing big data and making forecasts.
- In-depth knowledge of marketing and sales operations and processes
- Analytical and creative thinking.
- Team working skills
- Native in Spanish and Fluent in English.

**We Offer**:
**Please submit your CV in English as it will be considered by English speakers.**

In the meantime, you can check out the Careers Areas on our website (if you haven’t already). You’ll want to review this and come prepared with a few relevant questions if and when you pass GO and begin interviews.

**#LI-Hybrid**
- For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law._
- The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position._


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