Loyalty Marketing Manager

PayRetailers is a payment gateway designed to handle mass online payments to the Latin American market.

The company combines local markets expertise with payment technology enabling global merchants to successfully expand their business into high growth, emerging markets while eliminating the many operational complexities of managing cross-border payments.

Our team is growing and we are looking for a highly skilled Loyalty Marketing Manager who will be responsible for working closely with the Product and Marketing teams to design and implement customer-focused initiatives. You will operate in a dynamic and challenging environment in our B2B2C digital wallet business in LATAM, with the goal of maximizing customer satisfaction, driving retention, and increasing loyalty towards our products and services.

Job duties and Responsibilities:

- Develop and implement a points-based customer loyalty program for our digital wallet, designed to enhance customer retention, engagement, and satisfaction.
- Collaborate with the Product and Marketing teams to identify improvement opportunities and new features in our digital wallet based on customer feedback and needs, focusing on enhancing the loyalty program's attractiveness.
- Establish and drive key metrics and KPIs to measure the success of the customer loyalty and retention programs, including tracking the accumulation and redemption of loyalty points.
- Design a comprehensive financial projection for the loyalty program, taking into account projected expenses, revenue generation, and potential return on investment (ROI) for our digital wallet.
- Analyze data and conduct market research to understand customer preferences and behaviors, leveraging these insights to personalize and enhance existing loyalty programs within our digital wallet.
- Work with the Marketing team to develop effective promotional campaigns that encourage customer participation in the points-based loyalty and retention program for our digital wallet.
- Collaborate with the Customer Support team to ensure an exceptional customer experience, promptly resolving issues, and managing inquiries or concerns related to the loyalty and retention programs for our digital wallet.
- Regularly review and update the financial projections, making data-driven adjustments as necessary to optimize the program's financial performance and effectiveness.
- Stay updated on trends and best practices in customer loyalty and retention programs, focusing on our digital wallet, and share knowledge and learnings with the team to continually improve the program.

Experience and Qualifications:

- Bachelor's degree in marketing, administration or a related field.
- 7+ years of experience in customer development, preferably in B2B2C Digital wallets.
- Spanish and English proficiency.
- Previous experience in customer development roles, loyalty program management, or similar positions.
- In-depth knowledge of customer loyalty strategies and other retention initiatives.
- Strong analytical skills and the ability to interpret data and metrics to drive data-informed decisions.
- Customer-oriented mindset and the ability to understand and respond to customer needs and preferences.
- Knowledge of the digital wallet industry and understanding of associated challenges and opportunities.

What we offer:

- Competitive salary
- Opportunities to grow within a company in hypergrowth stage
- Additional days of holidays ✈
- Free language classes ‍
- Private health insurance covered by the company.
- One day of home office per week
- Free catering in the office
- Possibility to increase your net salary through our flexible retribution partner
- Excellent work environment and good collaboration.
- Free coffee/Tea and snacks from the company