Sr. Event Marketing Manager, Amazon Ads

6+ years of professional non-internship marketing experience
- 6+ years’ experience owning and scaling events
- Experience building, executing and scaling cross-functional marketing programs
- Experience using and presenting data and metrics to measure impact and determine improvements
- Capable of directly owning and managing all elements of an event from conception to measurement, including but not limited to: strategy, project management, vendor negotiation and management, production, event registration, data gathering/reporting, evaluations, speaker engagement, cross-functional partnering
- High attention to detail and proven ability to manage multiple, competing priorities simultaneously, creating a sense of urgency in a fast-paced, dynamic environment
- Able to influence at multiple levels without authority
- Thrives in an ambiguous environment; can independently remove blockers and make decisions autonomously
- Passion for customers and creating a memorable experience
- Moves easily between generating big, creative ideas to driving process improvement, to executing event details and administration
- Demonstrated ability to manage complex and highly visible projects
- Proficient with MS Excel, Word, and PPT
- Ability to travel domestically & internationally and work across time zones
- Ability to attend in person events that require vaccination status based upon the location and third party event regulations.

Job summary

Come build the future with us What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whomever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time. Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our ad solutions—including sponsored, display, video, and custom ads—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more.

We are seeking an enthusiastic, self-directed, data-driven Sr. Event Marketing Manager to plan and manage the strategy and execution of digital and in-person events. This role will reside in London and will build and own customer engagement events in the UK and Europe within the industry demand gen (formerly vertical and product marketing) team. The role will manage events for brands and agencies that will feature advertising best practices, customer case studies, thought leadership, networking, and inspire advertisers to grow their brands with us. Success in this role requires the ability to define an events strategy, set customer-centric campaign goals, provide excellent project management skills, maintain a keen eye for compelling and innovative content, and possess a passion for continuous improvement. This person will need to have an entrepreneurial nature to try new and different things with mínimal direction. Overall, this role will be challenged to push boundaries, propose and execute new ideas, and establish best practices.

This role will join a global event team supporting customer engagement events, and will own relationship management and event strategy in the UK and Europe, helping deepen customer relationships. Events will feature advertising best practices, customer case studies, thought leadership, and inspire advertisers to grow their relationship with us.

This role will own event strategy for their locales, including developing and executing on an event plan that delivers on business and customer goals. This includes (but is not limited to) program management, logistics, internal/external communications, and experience development. This role will require strong collaboration and influencing skills as it partners across stakeholder teams and locales to define event strategy, program, and sponsorship needs, and to impact long-term customer experience.

Key job responsibilities
- Influence and align with key stakeholders across Europe (UK, DE, FR, IT, ES) on event strategies, including owned (Amazon-hosted), and third party events.
- Manage end-to-end planning and execution of events, including strategic planning, event marketing, budget, logistics, communications, event tech, gifting, onsite execution, playbooks, analytics/ROI.
- Own event strategy; develop event marketing plans that achieve marketing team and shared goals.
- Build processes for repeatability and scalability of events activities.
- Think big to deliver new ideas and creative approaches to constantly improve the customer