Sales Processes

**What You'll Do**:
Mission: Drive the transformation of Criteo’s sales processes and technology by partnering with commercial teams and internal IT to optimize sales efficiency. Spearhead strategic initiatives that drive operational excellence, maximize the return on investment (ROI) of the Sales Tech stack, and support revenue growth.

As the Sales Processes & Solutions Excellence Senior Manager, you will be an integral part of Criteo’s fast-growing business, leading a team of young, innovative and high-profile individuals. We have a vibrant culture, and we truly believe in team spirit and collaboration.

About the role:
As a Senior Manager of a part of Sales Process & Solutions team, you will drive the strategic vision and execution of sales process improvements and technology adoption. You will act as a business partner to senior leadership, aligning sales operations with broader company objectives and ensuring scalable, efficient processes. Your expertise in CRM systems (Salesforce) and ability to influence stakeholders will be critical in designing and implementing solutions that enhance productivity and drive commercial success.

In this role, you will translate complex business needs into structured, actionable solutions that enhance sales effectiveness. You will contribute or oversee high-impact projects, ensuring alignment with long-term strategic goals while leveraging automation, AI-assisted solutions, and industry best practices to optimize sales operations.

**Responsibilities**:

- Strategic Leadership: drive salesforce transformation on sales process and technology with several milestones all along 2025 and 2026.
- Cross-Functional Collaboration: partner with Sales, Revenue Operations, IT, Finance, and Product teams to design and implement scalable solutions that improve sales efficiency and effectiveness, contributing to reduced sales cycle and an increase in conversion rates.
- Process Optimization: design and implement streamlined sales workflows, ensuring best-in-class user experience and adherence to industry standards.
- CRM Strategy & Execution: lead the development and continuous enhancement of a client 360-view within Salesforce, ensuring seamless data flow across the full sales cycle while maintain end user centricity and developing a solution with a positive user experience.
- Data-Driven Decision Making: follow key performance indicators (KPIs) and leverage data analytics to measure impact, improve processes, and drive continuous improvement initiatives.
- Change Management & Adoption: partner with Sales Effectiveness team to help execute strategies to enhance adoption of new tools and processes among sales teams by partnering with Sales Effectiveness team and co-designing training, enablement, and communication plans.
- Innovation & Automation: identify opportunities to leverage AI, automation, and advanced technologies to improve efficiency, reduce manual work, and enhance decision-making.
- Executive Influence: serve as a trusted advisor to senior leadership, providing insights and recommendations that shape sales processes and technology investments.
- Operational Excellence: execute on an established governance frameworks, best practices, and policies to ensure sustainable improvements for key end users.
- Happy Team: maintain a high employee engagement score and nurture & retain the top talent.

**Who You Are**:
You are someone who has ideally worked in sales, revenue operations or sales operations in the past and knows what drives commercial success. You know how to engage with the senior sales leaders about sales processes and metrics that move the needle for them and their teams. You have an excellent business and business process understanding as well as solid knowledge of what good looks like in the usage of Salesforce and you are able to articulate it and bring people along. You have experience in coaching and upskilling a team to drive business outcomes.
- Leadership Experience: Proven experience in a senior manager-level or equivalent leadership role in Sales Operations, Revenue Operations, or Sales Technology.
- Strategic Thinking: Strong ability to develop and execute long-term strategic plans while managing day-to-day operational needs.
- Project Management: Strong organizational and project management abilities.
- CRM & Sales Tech Expertise: Deep understanding of CRM platforms, preferably Salesforce, and experience driving large-scale implementations or optimizations.
- Process & Data Expertise: Ability to structure complex business challenges into clear, actionable solutions with a strong analytical approach.
- Stakeholder Management: Excellent communication and influencing skills, with experience working closely with senior leadership teams.
- Change Management: Strong track record in devising plans for adoption of new tools, processes, and ways of working in a complex, fast-paced environment.
- Industry Knowledge: Experience in a sales, sales operations, or c