Director, Marketing Data Enablement

**About the Role**:
**Grade Level (for internal use)**: 12
Director, Marketing Data Enablement & Automation
**The Team**:
The Marketing Data Enablement & Automation team is integral to S&P Global’s Enterprise Marketing Strategy and Demand Generation Center of Excellence. Reporting to the Head of Revenue Operations, Performance Analytics & Martech, this is a business-led, team-lead role that translates marketing needs into actionable data and automation strategies. While highly technical in orientation, this role is embedded in the Marketing function and focused on enabling business outcomes.
This role ensures seamless collaboration with Corporate Technology counterparts, who respectively lead on Martech, Automation, Analytics, Data Architecture, Integrations, and Governance. Together, the teams deliver scalable, future-ready solutions that connect audience data, analytics, and automated personalization with measurable impact.
The Director manages a team responsible for Customer Data Platform (CDP) operations, Marketing DataOps, and Martech automation and integration projects (e.g., Salesforce to Marketo migrations, automated segmentation and activation workflows). This leader ensures that data infrastructure and automation capabilities are fully aligned with marketing priorities, fueling real-time personalization, segmentation precision, and campaign agility.
**Responsibilities and Impact**:
Serve as the enterprise marketing lead for data enablement and automation, aligning data structure, flow, access, and orchestration with marketing strategies.
Lead a team of specialists responsible for Customer Data Platform (CDP) operations, Marketing DataOps, and Marketing Technology Automation and Integrations.
Represent enterprise-level customer intelligence data needs, including divisional platforms, and ensure implementation in partnership with Corporate Technology.
Partner closely with Technology leads responsible for Martech, Automation, Analytics, Data Architecture, Integrations, and Governance.
Co-lead initiatives involving tooling migrations, automation orchestration, integration architecture, and enterprise data governance compliance.
Guarantee the integrity, activation-readiness, and compliance of customer data across Adobe CDP, Salesforce, Marketo, and other marketing data platforms.
Design and evolve data pipelines that support audience building, real-time personalization, marketing automation, and funnel optimization.
Define and manage data and automation standards for segmentation, enrichment, lead scoring, and performance analytics.
Establish and document processes for data governance, validation, access, and lifecycle management within the marketing ecosystem.
Build frameworks for regular data quality checks, workflow reliability, and remediation in collaboration with analytics and campaign teams.
Enable marketing teams to use structured data and automation capabilities for segmentation, targeting, and reporting via training, documentation, and tooling support.
**What We’re Looking For**:Basic Required Qualifications**:
Bachelor’s degree in Marketing, Data Science, Information Systems, or a related field; advanced degree preferred.
10+ years of experience in marketing roles, including data strategy, automation architecture, or Martech enablement, ideally within B2B marketing or revenue operations.
Hands-on experience with marketing data pipelines, customer journey automation, and tools such as Adobe CDP, Salesforce, Marketo, Snowflake, and segment enrichment platforms.
Proven ability to collaborate with technology teams on data model design, automation workflows, systems integration, and implementation.
Strong understanding of Martech ecosystems including CDPs, CRM, MAPs, testing platforms, automation engines, and analytics stacks.
Exceptional stakeholder management and executive communication skills.
Strong understanding of data privacy, consent management, and compliance within automated marketing workflows.
Experience managing data and automation teams, including CDP operators, data engineers, and systems analysts.
**Additional Preferred Qualifications**:
Experience enabling ABM, digital personalization, or predictive segmentation through data orchestration.
Familiarity with identity resolution, tagging, automated decisioning, and data streaming technologies.
Prior involvement in large-scale marketing platform migrations, automation rewiring, or Martech stack consolidations.
Experience navigating shared accountability structures with Sales Ops and IT, while maintaining distinct ownership over marketing systems and measurement.
What’s In It For You?
**Our Purpose**:
Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology-the right combination can unlock possibility and change the world.
Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we