Lifecycle Marketing Manager

**About AirDNA**

AirDNA is the global leader in short-term rental data. We help everyone from ambitious Airbnb hosts to the world’s biggest travel companies make smarter decisions. Whether it's buying a vacation rental, optimizing nightly rates, or outpacing the competition, we give operators the data they need to thrive.

Since launching from a garage in California, we’ve grown into a powerhouse tracking 10M+ listings across 120,000 markets. Our platform is trusted by users in 100+ countries and in 2024, we supercharged our mission by acquiring Uplisting, a powerful PMS helping hosts and operators manage, automate, and scale their business.

Our goal? Empower short-term rental professionals to build freedom, financial independence, and smarter businesses through powerful data and tools

**The AirDNA team**

We’re a curious, driven, and kind group of humans who genuinely love what we do. Our values - _Happy, Hungry, Honest - _guide how we show up for our customers and for each other. Want to see what that looks like in action? You’ll get a feel once you meet us.

The**Lifecycle Marketing Manager** (LMM)**role at** AirDNA**:
The **_LMM_** will own the post-acquisition customer journey, from free signup through activation, conversion, retention, and reactivation. Your mission is to design and scale personalized, data-driven campaigns that drive engagement and maximize customer lifetime value. Partnering closely with Product, Data, and Customer Success, you’ll build scalable, automated lifecycle programs that convert our free user base into high-value customers.

**Here's what you'll get to do**:
- Map and manage the **end-to-end lifecycle** for free, trial, and paid users
- Design **segment-specific journeys** for researchers, hosts, and property managers
- Optimize conversion drivers with **A/B testing** and behavioral triggers
- Partner with Product & CS to align lifecycle messaging with the customer experience
- Launch **win-back campaigns** to re-engage churned users with personalized insights
- Continuously analyze user behavior and funnel performance to uncover opportunities
- Own **lifecycle KPIs** including activation, free-to-paid conversion, churn, and LTV
- Create dashboards and post-campaign reports to measure ROI and iterate

**Here's what you'll need to be successful**:
- **5+** years in _lifecycle, CRM, or growth marketing - _ideally in a B2C or prosumer SaaS
- **2+** years in _lifecycle marketing for Product-led-growth_ (PLG) consumer technology
- Proven track record of **boosting free-to-paid conversions and retention rates**:

- Analytical mindset - able to **translate data into actionable campaigns**:

- Comfortable running **A/B tests** and iterating quickly based on results
- Collaborative spirit - skilled at **working cross-functionally** with Product, Engineering, Data, and CS
- Excellent **copywriting and messaging skills** with an ability to tailor communication to different customer personas

**Here's what you can expect from us**:
- Salary range 35,000 - 42,000 EUR annually
- Indefinite contract
- 36 holidays per year
- Professional development budget: €1,000 annual Learning & Development budget to invest in your growth
- 150 EUR to spend with Cobee card available monthly for public transport, daycare, pension plan, restaurants and health insurance
- Health insurance with Sanitas (Vision + Dental included)
- Language lessons with Preply (French-Italian-Spanish)
- Individual growth plan to progress in the role
- Standard working hours from 11 am to 7 pm
- A fun and sunny office with big terraces
- Talented international team and a vibrant work environment
- 62 days to work from anywhere
- Bottom-up management: we listen to your ideas and implement them
- Team building events
- Dog friendly office

**Hiring Process**:
- First stage: Meet the People Team at AirDNA (Online-30min)
- Second stage: Meet the Hiring Manager (Online-45min)
- Third stage: Deep Dive with our SVP of Marketing & CX (Online-45min)
- Final stage: Case Study + Interview with the Marketing Team (Online - 60min)
- Post-offer / Pre-employment: Reference and employment verification check
- Ideal start date: October 2025

€35,000 - €42,000 a year

**The AirDNA Team**

We're a tight-knit group who care about empowering the next generation of shared economy entrepreneurs. Life is never boring here. We're risk takers. We care about each other and lend helping hands all day, every day.

At AirDNA, we believe that a diverse team is a key part of building a great company. If you want to work with us, we want to hear from you. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.