Digital Manager Emeac

**Description**:
Location: Barcelona

Starting date: ASAP

**What about us?**

Dragons Group is a specialised digital advertising agency, whose mission is to support our clients advertising needs by providing integrated solutions across all things content.

We aren’t a huge agency where you’ll be just another cog in the machine. We are a medium-sized independent creative agency that is experiencing rapid growth and is looking to hire energetic and highly motivated people.

We are looking for a Digital Manager to support one of our main clients, the US-based leading pharma/skincare brand Galderma.

**Mission of the role**
- Lead social media planning to ensure plans are effective & efficient, and also in accordance to brand guidelines
- Analyzing campaigns performance to optimize the KPIs, and get insights for future campaigns planning and goals setting
- SEO/SEM campaigns management Gather and share digital best practice across the region and centrally

**Responsibilities**:
Manage regional digital marketing campaigns & EMEAC Hub social media:

- Being a trustful relay to the Global Senior Digital & Consumer engagement Manager in Switzerland
- Create relevant native content for digital platforms blasting
- Effective use of social media and ePR campaigns
- Lead & manage the regional social media platform
- Budget planning for all the digital activities throughout the year
- EMEAC toolkit/ content creation and adaptation experience for owned, earned & paid
- Ability to strategize digital best practices for EMEAC region Knowledge of the EMEAC Influencers, KOLs panorama

Optimize digital campaigns results & maximize KPIs:

- Tracking performance against marketing KPIs
- Deliver optimized regional digital marketing campaigns
- Analyse and propose new campaigns for future ecommerce opportunity
- Update and sharpen the regional website to ensure a high consumer conversion rate Experience on managing Paid media channels in addition to owned and earned media

Coordination with the global & regional Marketing Brand Team, EMEAC Hub agencies & partners:

- On-going innovation with markets to explore new channel and content direction for digital and social media platform
- Digital activation for on-offline initiatives
- Efficient planning and monitoring of regional agencies and partners
- Work closely with the regional Brand Managers Support on the Website EMEAC markets roll-out

**Key relationships (internal and external)**:

- Global Senior Digital & Consumer engagement Manager - Solid reporting line
- Cetaphil Poland Marketing Head - Dotted line
- Cetaphil EMEAC markets Digital leads
- Cetaphil Global Brand Team
- Regional Cx BU Heads Regional Cx Sales & Marketing Teams Any other languages are a plus.

**Requirements**:
**Requirements**:

- 5-8 years + working in FMCG industry (experience in skincare a +)
- 5-8 years proven track record working in digital marketing role
- 5 years + experience in regional and / or global roles 5 years + experience in EMEAC markets
- Knowledge of regional digital platforms
- Ability to communicate to all levels of the organization
- Thought leader & In depth understanding of the consumer skincare industry
- Results orientated with a hands-on, can-do attitude
- Entrepreneurial mindset (creative thinking and innovation)
- Agile thinking - translate experience to strategies for improving results/ ideas
- Ability to foster teamwork with strong team, communication skills
- Ability to deal with peaks and troughs in workload and manage stress and dynamic environmental changes
- Experience in social media & digital marketing
- Excellent knowledge of a variety of regional digital channels and how to maximize them for different marketing activities
- Proven track record of successful digital marketing campaigns
- A strong interest in learning and keeping up to date with new technologies, digital platforms, digital marketing trends and best practices
- Digital systems: CMS, Mobile, Digital Analytics, A/B Testing, UX experience
- Social media software management SEO/SEM

**Languages**
- English (mandatory).
- Spanish (mandatory).
- Any other language is a plus.