Director of Product Marketing

We are offering a position as **Director of Product Marketing** to build the global contextual advertising leader. Become the source of truth when it comes to Seedtag strategy storytelling, product messaging, key company messages. Make sure all countries speak the same language for Seedtag Positioning, media kit, storybrand, and Lab. Produce insightful and impactful marketing campaigns related product launches. Enable insightful research using product data. Identify areas of opportunity across product and sales for mutual cooperation and benefit. **BENEFITS OF WORKING AT SEEDTAG** - **Growth**: International, highly demanding work environment in one of the fastest growing AdTech companies in Europe. We reject "that's the way it's always been done". In Seedtag you can find an energetic, fresh workplace, multicultural work environment where our members are from different countries in Europe, LATAM, US and so many more - **Impact**: The chance to have a direct impact, here you don't work for the sake of working, we all have an impact on seedtag in our own way, rowing in the same direction. - **Diversity of methodology and people**: Seedtag DNA is unique and highly appreciated by very different types of Seedtagers. We embrace diversity and encourage everyone to seek the best version of themselves and to show who they really are. With a total flexible methodology. - **Flexibility**:At Seedtag, we trust you, you can work from home, the beach or the office. The important thing is to work on your goals. **SEEDTAG PERKS** - Optional company-paid English and/or Spanish courses - Gympass - Access to a flexible benefits plan with restaurant, transportation, and kindergarten tickets and discounts on medical insurance - A great workplace location with food, snacks, great coffee and much more - We have many team activities you can join and enjoy with your colleagues A Yearly offsite with all the company, team offsites, and Christmas events - Access to learning opportunities (learning & development budget) **YOUR CHALLENGE** - Partner with Technology and Product Management to understand the product strategy. Define and understand target customer segments. Translate product functionality and benefits into compelling marketing messages. - Build and align company messages across the board and prioritized per +10 markets we operate in. - Create compelling stories that communicate our product benefits aligned with industry trends. Develop and execute creative go-to-market strategies for new products and seasonal campaigns. - Coordinate research data (owned and outsourced) to produce insightful infographics and reports for our customer base - Build and execute product launch plans that are fully synced with business & revenue goals and resonate across the industry. - Collaborate with PR and Digital teams to define and drive innovative awareness and demand campaigns and events strategies to support business objectives. - Benchmark competition and keep the company up to date with industry trends and movements. - Oversee and align customer-facing materials with the growth team and the sales enablement programs. **KEY AREAS** - Product messaging and storytelling - Research (Owned and outsourced) - Case Studies - Product Campaigns Go To Market **YOU WILL SUCEED IN THIS ROLE IF** - 5+ years of experience with 3+ years in a product marketing role - Storytelling and copywriting skills - Excellent communication skills, oral and verbal - Strong collaborator, effective project management skills and critical thinking - Fluent in English. Other European language would be a plus **OUR DNA** We are an AdTech family where innovative ideas and new ways to do things are welcome, we reject "that's the way it's always been done". In Seedtag you can find an energetic, fresh workplace, multicultural work environment where our members are from different countries in Europe, LATAM and so many more where you will have the chance to impact directly on the company results. Everyone is willing to help because we are all committed to a common objective, making Seedtag the best company in the world Seedtag DNA is unique from the very beginning, we celebrate and embrace diversity, also we want all our members (They, he or she) to feel at home, and all of the human differences are welcome. **WHO WE ARE** Seedtag is the leading Contextual Advertising Platform. Our proprietary, machine learning-based technology provides human-like understanding of the content in the web, the highest level of brand safety in the industry and unmatched cookieless targeting capabilities. We engage with the market on both demand and supply side to create, activate and launch high-quality advertising campaigns at scale. We are committed to creating a more beautiful, respectful and engaging way to do advertising. **KEY FIGURES** 2014 - Founded by two ex-Googlers 2018 - 16M total turnover & Internationalization & Getting growth 2021 - Fundraising round of 40M€ & +12 countrie