Head of Marketing

Barcelona
- 80,000

**Job Reference**:

- 34434
- An award-winning leader in the field of online gaming is seeking an experience and motivated Head of Marketing to join their growing organization. My client has a decade of experience in the industry and are dedicated to delivering fully licensed aggregation platform to their clients, while offering high-performance gaming solutions and top-quality services to the marketplace.
- This role reports into the COO and this professional will be responsible for building the whole department and its functions, building the marketing team from scratch and executing a compelling and convincing marketing strategy, to improve the market knowledge and position of my client´s company as the number one aggregation platform for the igaming industry.

**This will be my client´s first senior hire for their marketing department and are seeking a Head of Marketing who isn’t afraid of a challenge and someone who likes to roll up their selves when it comes to responsibility and action.**

**Responsibilities of the role**:
- Develop comprehensive go-to-market strategy and marketing plans.-
- Develop the tools and processes needed to monitor the work being done by the Marketing and Communications team and report Marketing performance KPIs.-
- With the support of the Art Director, Product and Sales teams, generate content, both written and audio-visual for dissemination: videos, website content, blog posts, conference presentations, infographics and brochures, always ensuring that the content is tailored to the specific audiences and platforms that we aim to target.-
- Managing the marketing function as a whole (demand generation, PR, branding, web optimization, design, etc.)-
- Conversion focus: You will be responsible for driving massive growth in website traffic, lead acquisition and revenue.-
- Lead and oversee product launches, releases of global marketing activities, social media presence, key customer events and conferences execution.-
- Assist in generating the appropriate content for social media campaigns as well as for press/media pitching.-
- Coordinate marketing activities with other key stakeholders, partners, and clients.-
- Create and maintain a library for our commercial team with sales tools such as case studies, sales elevator pitches, product overviews, brochures, conferences and workshop presentations.-
- Prepare progress reports on results for the COO, also proposing corrective and/or improvement measures.Plan and host online / offline events to deepen relationships with customers and attract local prospects.-
- Empower decision making through in-depth business cases outlining expected impact, required investment and execution roadmap.-
- Collaborate with sales to always improve lead quality & with the Board to guide the acquisition and engagement strategy**Required qualifications**:
**5 + years experience working within the Igaming industry** or other relevant and related areas.-
**Hands-on mindset** and being able to get things done in a structured and detail-oriented way.-
**Proficient in English - must have a high level of English for this role, Spanish is also an advantage.**- Strong abilities in digital marketing-
**Excellent written and verbal communication skills** - there is a heavy amount of writing and presenting/selling ideas in this role-
- Advanced level of Hubspot & marketing automation + web related tools-
- Excellent problem solving and analytical skills.-
**Excellent people management skills **- Ability to engage all stakeholders, from the field to the C-suite.**What We Offer**- A competitive salary package based on your experience.-
- An awesome flexible benefits package, including medical insurance, Gym, fresh fruit every day, Food and Transport card.-
- To join an international, young and friendly work environment