Brand Manager

hace 1 semana


España Palex Medical A tiempo completo

**Descripción**: En Grupo Palex nos gustaría incorporar un/a **BRAND MANAGER **en el Departamento de Comunicación y Marketing Corporativo con **ubicación en Sant Cugat del Vallés** (se requiere **presencialidad**). **Su misión **será la de maximizar el capital de marca de la compañía, incrementando tanto el nível de reconocimiento (brand awareness) como el de asociación de la marca con aquellos atributos y valores estratégicos en los distintos ámbitos y stakeholders con los que se relaciona la compañía. Dentro de sus **principales funciones/actividades** se encuentran: - Realización y análisis de estudios cuantitativos y cualitativos sobre la actividad de branding, medios de comunicación y target groups. - Establecer la estrategia de marca de la compañía, definiendo los brand guidelines para las comunicaciones y realizar el seguimiento para su desarrollo y cumplimiento (brand guardian). - Definir el Branding Plan Anual coordinándolo con el resto de las áreas de la empresa. - Realización de las acciones de comunicación de marca en el ámbito on-line y off-line. - Gestionar los recursos asignados (económicos y humanos) y los proveedores necesarios. **Se relacionará** principalmente con: - Las Divisiones de negocio: Para dar soporte a la actividad comercial de la compañía. - El Departamento de RRHH: Para mejorar el employer branding. - Puntualmente, se dirigirá a otros targets, como pacientes o ámbito empresarial. **Buscamos** a una persona con **estudios universitarios** en ADE, Marketing e Investigación de Mercados, RRPP y



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