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Brand Manager
hace 3 semanas
We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.
At Tripadvisor, we believe there's good out there. We understand that travel brings out the best in us, while lifting deserving businesses and strengthening the communities we meet along the way. We know that as the world's largest travel site, we're here to inspire and empower people to explore our world with confidence — and share their trip experiences with others. And every day, we see our ideas come to life in work that enables travelers to discover all the good the world has to offer. As part of the Tripadvisor team, you'll have the opportunity to do the same.
We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring us your unique perspective and experiences, so we can collectively revolutionize travel and together find the good out there.
About the role:
We are looking for a brand manager with experience in fast paced and agile (preferably tech) businesses. Working under our Senior Director of Brand Experience, you will be responsible for bringing brand strategies to life on brand campaigns, owning global marketing programs that have made us one of the most recognized travel brands in the world, and nurturing our brand presence to reach new audiences. You will partner with our marketing, creative, new ventures, social, B2B, PR, and editorial teams with your primary focus being to find innovative and creative ways to promote and grow the Tripadvisor brand with travelers.
You will be joining a collaborative, cross-functional organization and play a key part in changing how our brand and products are experienced by millions of travelers. The Brand Experience team is part of the Traveler Experience Organization, which combines Product Design, Research, Creative, and Content. Together, we focus on how Tripadvisor can help make everyone a better traveler.
**Responsibilities**:
- Implement and manage the overall brand strategy, identifying the key brand moments to prioritize that will drive awareness and brand consideration
- Optimize and improve our legacy brand programs like our commitment to guidance, our branded placements, and Travelers Choice awards program
- Own brand campaigns end to end from brainstorms, insights, planning, and tactics, to share-outs and reporting
- Measure and report on the performance of our brand including awareness, consideration, and progress against key brand equities
- Work closely with product owners and product marketing to align consistent brand values, identity and voice in campaigns that support of product goals
- Collaborate with design and creative teams to develop go-to-market and in-product campaigns
- Keep pulse on market competition, ensuring messaging and product stay ahead of the market
- Use data and analysis to make evidence-based decisions while driving innovative creative strategies
Qualifications and Experience
- Minimum 7+ year's experience
- Demonstrated experience growing and executing on a brand and customer strategy
- Have experience in rethinking, evolving, building new creative brand strategies for a business
- Creative problem-solving skills with focus on efficient execution while balancing big-picture thinking
- Exceptional project management and organization skills, with a keen eye for detail, requiring mínimal supervision
- Lean-in, proactive & independent, always looking for ways to take initiative and improve existing programs/processes
- Must be a collaborative, cross-functional team player and comfortable partnering with a variety of teams from Growth and Product Marketing to Engineering and Design
- Must exhibit superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively
- Passion for user engagement
- Strong sense of ownership and entrepreneurial spirit
- Must love travel
LI - WR1
