Head of Organic Growth

Busuu is one of the top 50 EdTech companies in the world and has won numerous awards for its innovation and impact in language learning.

Busuu’s vision is to empower everyone in the world through languages. We are the world’s largest online community for language learning, with more than 120+ million users from 190 countries, growing at up to 20,000 new users per day. We make learning a language easy by combining AI-powered courses with instant feedback from our global community of native speakers and live tutoring from qualified teachers across the world.

In Nov´21 Busuu entered into a definitive agreement to be acquired by one of the largest EdTech companies in the world, Chegg (NYSE:CHGG). Being part of Chegg will help us to accelerate our growth and achieve our vision even faster.

If you are interested in EdTech and want to be a part of a mission-driven organisation then we would like to hear from you.
**What does the Head of Organic Performance do at Busuu?**

We are looking for a highly skilled Head of Organic Performance to scale our SEO and ASO activity here at Busuu. You will play a key role in the strategy, day-to-day management and hands-on optimisation of our organic search channels to drive performance in line with our overarching growth marketing strategy, delivering against traffic and conversion targets across mobile and web.
**You will**:

- Develop and oversee our organic acquisition strategy (SEO and ASO), both onsite/technical and offsite/content to boost our visibility and conversions (registrations and purchases) across search engines and app stores
- Manage key SEO and ASO workstreams - from analytics & operations to content, technical and off-page, to fuel our organic growth across key global markets.
- Collaborate with Engineering, Product, I&A, Brand, Creative, Localisation and Customer Satisfaction teams on organic performance priorities, ensuring work is captured across team roadmaps.
- Oversee regular audits of our website, app store pages and the competitor landscape.
- Oversee the forecasting, target setting and reporting for all aspects of organic performance.
- Champion SEO & ASO internally, regularly sharing ideas and best practices with the business.
- Manage resources, budgets and tools to ensure we have the capabilities to achieve our ambitious organic growth targets.
- 7+ years experience in organic search looking for an opportunity to scale a global, mobile-first business
- Experience developing and executing organic search strategies, closely aligned to brand and audience targeting strategies
- In-depth knowledge of SEO techniques (both technical and content) with proven results
- Experience of product development cycles, including prioritising the roadmap based on SEO growth opportunity
- You will be naturally curious, with the ability to ask the right questions in order to optimise performance
- A blend of analyst and organic search marketer, you will enjoy reviewing results as much as delivering growth through creativity and innovation
- Highly collaborative with the ability to build strong relationships and lead through influence
- Ideally you will have an advanced degree in a related field and experience working in a scale-up or a strong e-commerce B2C brand

**At Busuu we want to ensure that you have access to some great benefits**:

- Our centrally located offices are well-equipped with free breakfast, plenty of snacks, fresh fruit, and free dinner of your choice if you need to stay late
- Busuu offers a great Private Health Insurance scheme
- There is a personal training budget just for you, so you can learn more in your field, attend virtual conferences and events that you find interesting
- We like to support our teams with their work-life balance so we offer flexible working hours and a hybrid model of working
- We offer enhanced maternity and paternity leave
- Staying connected as a team is very important to us, so we have lots of social activities for you to join such a team lunches, Friday socials, quarterly team, and company events

**What happens next**

We aim to have a simple and speedy hiring process and we want to make sure that we are right for you as much as the other way around. The hiring process is the following steps:

- Let’s chat - Quick chat with our recruiter about your experience and the role
- A video call - Call with the hiring manager
- Task - To assess your approach
- Team Interview
- Our platform is for everyone, and so is our workplace. We pride ourselves on embracing our differences, whether they're cultural, racial, religious, or otherwise. This means each one of us comes to work knowing that we have a voice - and a safe, judgment-free zone to speak freely._
- If you like the sound of that, join us. We'd love to hear what you have to say._