Senior Paid Marketing Strategist

**About Typeform**

Hi Before diving into the job details, let's give you some context on who we're looking for and what to expect when joining the team. Typeform has seen significant change since it was founded 10 years ago. **We're expanding from a small Barcelona-based business to a truly **global company.**

**Our recent $135M Series C round** is the result of countless wins that we achieved together as we build a unique and consequential company. It **will support our continued development of **no-code solutions that engage audiences and grow businesses** by designing a more human digital experience for greater personal connections at scale.

**Alright, but why Typeform?**

Typeform provides the gold standard of no-code, people-friendly forms, quizzes, surveys, and video solutions.

**About the Team**

To fulfill our **vision (Bring people in**) and **mission (to bring people closer with better **conversations)**, our **500 remote Typeformers from 55 countries** come together to live up to and deliver on that promise.

**About the Role**

We are looking for a senior paid display, paid social and programmatic marketer to join our growing, high performing team. You'll take care of paid media strategy,

**Here's what you'll do**:

- Develop data-informed paid marketing strategies aiming at increasing Typeform signups and paid subscriptions.
- Own a paid media budget and execute on your strategies, from building buyers' journeys, defining messaging for specific audiences to selecting channels and launching tests.
- Design experiments to show the incremental impact of the campaigns we are running.
- Participate in the development of the multi-channel strategy.
- Develop your creative ideas into assets that inspire and convert thanks to our copywriters and designers. You will be responsible for briefing and implementing the campaigns.
- Work closely with the Data Science and Analytics teams to build relevant measurement frameworks and reporting
- Build relationships and share insights with stakeholders across the businessAct as a senior team member and be a team player to help grow and coach a team of passionate paid marketing specialists.
- You will (primarily) work with online video, paid social, programmatic and explore new channels.

**About you**

Here's what we're after:

- Minimum 5 years experience in media buying in a performance marketing environment
- Preferred channels: paid social, programmatic, display, search, such as Facebook Ads, Linkedin Ads, Google Ads, Youtube Ads, etc.
- You have managed campaigns end-to-end: from ideation, to pitch, creative brief, implementation and measurement
- Strong project management skills, with the ability to manage the priorities of multiple stakeholders in a complex environment
- Strong analytical skills: you have no trouble understanding campaign performance and you can tell stories with data. You're detail oriented.
- Experience setting up tracking and using different attribution models to determine the effectiveness of marketing efforts.
- Creative: if you're running performance marketing, you need to be driven by results but, most importantly, you need to be creative.
- Writing skills: you won't write your own ad copy, but you should be proficient. So the better you are at expressing your ideas in a written form, the better we will understand and value how you're making an impact.

**Additional points**:

- Ad server experience with trafficking campaigns
- You have hands-on experience in SaaS or B2B enterprise lead-generation environments, as well as Sales Technology / Marketing Technology

Think you're a good fit? Hit apply—success might be just around the corner
- _Today, more than 2.5M people from all over the world use Typeform. We celebrate the diversity of our customer base, and we want our employees to reflect those differences. At Typeform, we're committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We strive to be an equal opportunity workplace._