Director of Marketing Europe

As a global B2B FinTech software company, Serrala helps organizations automate their complex finance processes to stay ahead of the curve. With locations in Europe, North America and Asia, our 700+ employees are dedicated to servicing our customers in all industry sectors, from medium-sized companies to global players. More than 100 of S&P500 and over 50% of DAX40 companies are our customers.

We are growing - our goals are ambitious, and to achieve them, we need you. #Barcelona or Remote EMEA

**Director of Marketing Europe (M/F/d)**

Serrala is seeking a seasoned Director of Field Marketing Europe who will be responsible for driving strategic marketing programs in close partnership with sales. Reporting to the Chief Marketing Officer, the role also has direct accountability to the European sales leadership.

This individual must demonstrate business and sales competence, strategic marketing experience and team leadership in technology companies.

**Your tasks**:

- **Team Leadership**: Build, lead and mentor a field marketing team deployed across North America
- **Evangelist for North America**:Be the passionate voice for North America customers internally and externally, evangelizing our company vision and marketing strategy for the region
- **Driving Demand and Pipeline**:Accountable for growing and influencing pipeline targets through effective use of ‘always-on’ demand generation campaigns and account-based strategies
- **Deep sales alignment**: Work closely with the sales organization to understand their objectives and challenges. You will formulate ideas and strategies to optimize the marketing and sales programs across different segments and personas
- **Global/local alignment**:Implement regional marketing plans in partnership with global teams such as corporate marketing, brand, digital, product, and sales leadership.
- **Regional campaign execution**: Ensure local relevance of global campaigns and implement targeted campaigns to address specific in-field needs not served by the global campaign plan.
- **Partner/channel engagement**:Work with the channel team to execute partner activities in your region
- **KPI accountability**: Translate the global marketing plan into North American-specific targets, goals, initiatives, and KPIs
- **Regional and local events**:Develop an integrated offline and online event strategy aligned with field targets, e.g., as leads to sales, brand awareness, account engagement, partner events, industry/trade groups, in collaboration with the global campaign management team and corporate events.
- **Data driven**:Continuously optimize MQL to SQO and nurture programs, always connected to sales
- **90-day focus**: Create a rolling calendar of 90 days of integrated customer acquisition and retention activities
- **Sales enablement**:Provide tailored content to empower sales teams in customer outreach and engagement

**Your profile**:

- 8+ years of marketing, strategic, commercial, and technical experience. An understanding of fast-growing tech and/or fintech SaaS companies is a plus.
- Mastery of lead generation engines at scale, especially in digital fields, which fuel sales/revenue growth
- Outstanding leadership skills and proven ability to recruit, develop, and coach talent. You represent a caring and calm personality and are not afraid of taking difficult decisions.
- Ability to handle multiple priorities in a fast-changing environment; experience designing and executing processes for scalability.
- You are a strategic thinker who can formulate and execute marketing strategies.
- You are data driven, while you maintain your creative vision.
- You are capable or have experience serving as an organization's spokesperson.
- You can work collaboratively with people of different backgrounds across multiple departments and functions: you respect differences and can build strong working relationships.
- An implacable work ethic, and you balance humility with confidence.
- Embraces and understands the importance of interpersonal relationships, both internally and externally.
- You are an innovator: you look forward to doing things differently than they have always been done.
- You are comfortable working remotely, and you are willing to travel. Preferred locations are close to our main offices: Barcelona, Bucharest, or Hamburg.

**It’s time to become a Serralian**

Do you look forward to taking on exciting challenges in an expanding and innovative environment? We continuously improve the way we work, including modern and flexible working conditions, professional development as part of our LearnLab, joint team events such as monthly lunches, after work events, and the Serralian Base Camp. And yes, we also promote sports activities and provide organic fruit and refreshing beverages.

**Pro-Tip**: Skip the cover letter and pitch us in 3 sentences why exactly you are the perfect match for our team

**Your HR Contact for this position is**: Sophie Gottschalk

**This role is