Product Manager

**Product Manager - Collision, CT & LIC**: **PPG Industries**: **Rubi, Barcelona**: Within the Country Operational Marketing organization, reporting to the Marketing Operations Manager, working with South Collision segment Manager and CT/LIC segment Manager, you will manage marketing activities related to products for all segments of the Automotive Refinish Market (Collision, CT and LIC) to increase market shares, sales and profit. In relation with local and central teams, your main mission will be to ensure that the product offer ((Product, Price, Position and Promotion) is aligned with customer and market needs.structure and location)) **Key Responsibilities** - Product portfolio management - Manage the full products range for Collision, CT and LIC segments - Implement product launches and obsolescence - Ensure with Sales teams the homologation and obsolescence of products with our main customers. - Work closely with Collision and CT/LIC South segment managers and central, regional and local technical teams to organize all product tests/ field trials, benchmark and technical analysis for both existing and new products - Pricing management - Define and manage the positioning and prices of the different brands and ranges in line with market segmentation - Ensure the consistency of the global price positioning of each product and segment - In association with Sales excellence teams, ensure that price increases are carried out properly and that PPI targets are reached - Promotions recommendation - Make recommendation for products promotions and animations to increase sales - Sales analysis - In association with Sales excellence teams, analyze on a regular basis the sales evolution of our product lines by segments, brands, product families and references, and make recommendations to management based on these analyses - Communicate these analyses internally on a regular basis - Communication - Build product sales pitches and tools to highlight the strength and performance of PPG products - Communicate to the Sales Force all essential technical, legislative, marketing and price information - In association with the country communication manager, ensure the proper communication of these elements to the customers - Competitive intelligence - Drive competitive intelligence to keep informed on market trends and developments. Analyze the market by identifying innovations and other changes in product lines and competitive strategies, as well as the needs and expectations of end users - Get regular meetings and feedback from customers and sales teams in order to get a comprehensive knowledge of customer needs, competition intitiatives and products ranges gaps. - Communicate these analyses internally on a regular basis - Communicate these analyses to the central team and be a driving force in the development of new products/solutions - Forecasts - In close collaboration with the European demand team, the local sales department, and the Sales excellence teams, participate to the product forecasts process - In close collaboration with local customer service, deploy every efforts to ensure a good product availability for customers - Administrative management for the projects in charge, in the respect of budgets **Qualifications** - Advanced degree, Engineering/Business school with experience in a marketing/product position. - Experience in the automotive aftermarket. - Functional English mandatory - Advanced mastery of the Office pack, high-level on Excel (can perform complex functions) mandatory. - Technical sensitivity - Marketing skills - Good organization, management of priorities, management of transverse projects - Teamwork skills (colleagues, Salesforce, customers, distributors, and manufacturers) - Customer centricity **About us**: **PPG: WE PROTECT AND BEAUTIFY THE WORLD** **The PPG Way** Every single day at PPG: **We partner with customers to create mutual value.** **We are "One PPG" to the world.** **We trust our people every day, in every way.** **We make it happen.** **We run it like we own it.** **We do better today than yesterday - everyday.** Benefits will be discussed with you by your recruiter during the hiring process.