Director, Revenue Impact Modelling

**About the Role**:
**Grade Level (for internal use)**: 12
Director, Revenue Impact Modelling & Performance Analytics
**The Team**:
Part of the Enterprise Marketing Strategy and Demand Generation Center of Excellence, this is a key role within the newly integrated Revenue Operations, Performance Analytics, and Martech pillar. As part of S&P Global’s enterprise marketing transformation, this role ensures that investments, tactics, and campaigns are accountable to measurable business impact. The Director will work across data, analytics, and campaign teams to define how marketing success is measured and how its impact on revenue is forecasted, visualized, and optimized.
**Responsibilities and Impact**:
**Revenue Attribution & Impact Modeling**:
Design and operationalize attribution frameworks that connect marketing activity to pipeline and revenue across touchpoints.
Build and maintain predictive models to forecast marketing-influenced revenue, campaign lift, and investment ROI.
Partner with Sales Operations and Finance to validate impact models, align on assumptions, and reconcile with GTM definitions.
Monitor performance trends and proactively flag opportunities or risks to senior leadership.
**Marketing Performance Framework**:
Define the enterprise-wide KPI structure for campaign, funnel, ABM, and digital performance.
Develop scorecards and diagnostic dashboards to guide marketing optimization decisions.
Design dynamic ‘what-if’ scenario models to forecast the impact of strategic pivots—including budget reallocation, channel mix optimization, and economic shifts—on revenue performance.
Establish standard methodologies for campaign measurement, segmentation performance, and influence tracking.
**Analytics Partnership & Insight Delivery**:
Translate technical outputs into clear narratives for CMO and executive stakeholders.
Work closely with the Marketing Data Visualization & Reporting lead to develop dashboards and visualization layers.
Partner with Customer Data Intelligence and CDP/Target teams to align audience modelling with performance insight.
Collaborate closely with the Marketing Data Enablement team to ensure clean, structured data pipelines and with Corporate Technology to align infrastructure, tooling, and integration strategies.
Create frameworks to measure personalization, ABM program efficacy, and segment-level lift.
**Enablement & Collaboration**:
Support enablement efforts to educate stakeholders on performance models, KPIs, and use cases.
Coordinate with Corporate Technology teams to ensure analytics models are embedded into scalable tools and supported by enterprise architecture.
Stay ahead of industry trends in marketing analytics, predictive modelling, and performance strategy.
**What We’re Looking For**:Basic Required Qualifications**:
Bachelor’s degree in Data Science, Marketing Analytics, Statistics, Economics, or related field; advanced degree preferred.
10+ years of experience in marketing roles, including marketing analytics, revenue modeling, or enterprise data strategy.
Proficiency in attribution modeling, regression analysis, and forecasting techniques.
Deep knowledge of B2B marketing funnels, ABM, lead scoring, campaign diagnostics.
Strong command of tools like Python, R, SQL, and data visualization platforms (Power BI, Tableau, etc.).
Strong communication skills to convey technical insights to senior stakeholders.
**Additional Preferred Qualifications**:
Experience working with Adobe Analytics, Salesforce, Snowflake, Marketo, CDPs, and multi-touch attribution tools.
Familiarity with CLTV, cohort analysis, and customer segmentation modelling.
Background in working within Revenue Operations or Performance Marketing Centers of Excellence.
Exposure to AI-driven modelling, predictive segmentation, or real-time scoring.
What’s In It For You?
**Our Purpose**:
Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology-the right combination can unlock possibility and change the world.
Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.
**Our People**:
We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.
**Our Values**:
Integrity, Discovery, Partnership
At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of