Senior Revenue Growth Management Analyst Gdf

**The Role**

**Additional Information**

Imperial Brands is currently undergoing a strategic transformation to become a consumer-centric organisation and the RGM Capability will be a crucial driving force behind this change, placing consumer preferences and demands along customer centricity and profit growth at the centre of commercial decision making in order to gain competitive advantage.

The objective of this role is to deliver actionable, commercially-sound recommendations to inform and influence RGM business decision-making within the Cluster. The role will take responsibility for delivering the RGM input and analytics related to key business processes such as: business planning, pricing and pack architecture, portfolio optimisation, excise strategy, mix management, promo investment strategy and annual channel/customer investment strategy.

To do this, requires a deep understanding of the commercial, consumer and regulatory realities within each market in the assigned cluster, and an expert knowledge of relevant analytical techniques, to ensure recommendations are grounded in consumer and customers fact.

**Principle Accountabilities**

The Senior RGM Analyst / Specialist is responsible for delivering actionable insights via data analytics to support business processes such as:

- **Excise Management**; Develop understanding of excise systems and structures across the Cluster footprint, highlighting areas of excise opportunities/ headwinds that could influence pricing decisions. Provide guidance to BP excise assumptions and deliver the required excise analytics to measure potential impacts on market size, category price ladders and inter-category price differentials.
- **Pricing & Pack Architecture**: Support the delivery of Strategic pricing decisions (MPI). Provide analysis to support brand price index decisions, conduct Channel Pack Price Architecture white space analytics and recommend new pack opportunities, translate optimal brand index to proposed SKU list price and recommended shelf price, propose net 2 and 3 price guardrails and monitor consumer and net price realization by SKU/channel/account
- **Mix Management**: Analyse current mix performance and identify mix opportunities, support prioritization of SKU mix based on profitability-potential analytics. Continuously track promo performance (uplift, ROI) using promo analytics tool and propose promo guardrails by channel, account, brand, pack type.
- **Trade Investment Strategy**:Deliver analysis to support the development of Trade investment plan by channel and provide data on where to improve effectiveness and efficiency of spend at customer level, inc Customer/Trade Promotions. Develop customer profit pools and opportunities within these gross to net analysis. Collect Trade Terms across key customers to allow for comparisons and provide proposals on SONA guardrails for channels and customers for the in-markets Sales teams; support Trade Term negotiations by providing analysis on current conditionality and opportunities to improve.
- **Track the implementation of initiatives and measure against plans and vs last year.**:

- **Leverage the RGM Playbooks and best practice** from across the group to implement critical RGM analytics sets.
- Supports the team in complex analytical discussions with stakeholders and embeds analytical findings within tools used by stakeholders to ensure constant reuse and impact
- Instil a culture where current processes are challenged and reviewed to improve the overall efficiency or effectiveness of the team delivery

**Skills and Experience Required**

**Essential**:

- Demonstrates a high level of integrity when working with customers, showing a commitment to delivering solutions to meet the diverse range of customer needs.
- Is highly knowledgeable of the breadth of techniques available for manipulating and creating new data sources through linking or matching multiple datasets. Leads and advises others on data manipulations and appropriate innovations.
- Can quality assure the analytical work of others and challenge source data, analytical methods where appropriate.
- Establishes, maintains and promotes a culture for delivering high quality advice, analysis and outputs based on robust methods.
- Understands stakeholder needs, the key questions that data analysis is addressing and is able to deliver the key analytical messages while taking account the business needs
- Has knowledge of insight techniques across (a) brand, marketing and forecasting and / or (b) sales, trade and pricing, depending on focus.
- Ability to embrace change in established operational techniques and practices
- Comfortable with working virtually and in person across different geographies, time-zones and/or languages
- Collaborative mindset, keen to play an active role in the global Insight community
- Able to simplify complicated analytics
- Able to engage and influence senior stakeholders.
- Big picture thinker, able to put analytics i