Area Sales Manager

**BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry**

**To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey**

**British American Tobacco** **Spain** **has an exciting opportunity for an Area Sales Manager - Andalusia Oriental in Malaga**

**What are the key objectives and expectations from this role?**

The job holder is the multi category (Vaping, Tobacco Heating, Combustibles) sales area custodian and top responsible for quality of execution in all trade and brand plans within the area. Supervising main business related key performance indicators to achieve, as SOM, IMS volume, distribution levels and TCI objectives for each trade channels.

**What is the direct impact of this role on the team or organization?**

**Reports to**

***Regional Manager

**Number of Direct Reports**

***8-14

**Core Relationships**

Internal
- LEX, FIN, Procurement, Brand, Trade

External
- Tobacconists, stakeholders, key retailers, HORECA

**Geographic Scope**

***Andalusia Oriental (Cadiz, Sevilla, Malaga, Granada etc.)

**Travel Required**

***70%

**Your key responsibilities will include**:

- Daily control of the BAT volume, market volume and New Product Introductions in the assigned area to study new opportunity or improvement areas
- Driving and ensuring execution excellence for all Brand & Trade programs or activities among the area
- Coordinating the implementation of Brand & Trade programmes, quickly reacting against competitive threats if necessary
- Measuring and assessing results against RTM KPIs (SOM, Distribution Levels, OOS, TCP compliance and Product quality at retail) and Consumer Activation’s KPIs (Visibility SOV, Quality of brand activation and TCI) to generate SOM Growth and BAT Brand’s equity among retailers and consumers
- Leading, managing, developing and mentoring the team to achieve a highly motivated and high performing team that performance is outstanding to the competition.
- Ensuring the appropriated training and induction for the team, in business relevant areas (Tobacco industries, product, competitors, BAT internal systems, legal restrictions, etc)
- Proposing and managing the area resources in line with TCI guidelines to improve return on investment based on key objectives for the area, as well as ensuring accurate resource allocation to team and to support implementation of projects/activities
- Ensuring teams reports daily in Company systems and that data captured by area team is correct to ensure accurate feedback for SRM, Trade & Brands teams
- Engaging with key business partners to gain high levels of trade support and loyalty whilst improving understanding of the trading generation of ideas on how to develop innovative solutions for all sales channels in the area.
- Providing support to the Line Manager with relevant information on the team under his responsibility to feed the Talent Pipeline meetings.
- Supervising environmental, health and safety standards to make sure the company fully meets the external and internal requirements and build the best industry practices which further improve the overall wellbeing of our employees

**What are we looking for?**
- University degree
- Good English language, ability to converse confidently (C1)
- Approximately 3 to 4 years confirmed experience in trade marketing/sales at Territory Area Manager/Sales Rep level or Brand/Trade Assistant level in an FMCG company that has incorporated a trade channel and account management approach
- Experience in People Management.
- Excellent managerial & Interpersonal skills
- Ability to empower, mentor and develop people
- Good leadership skills and potential
- Outstanding selling skills
- Customer service orientation
- Cross-market knowledge
- Teamwork and cooperation
- Strategic and analytical thinking

**What we offer you?**
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement - it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

**WHY JOIN BAT?**

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute - certified in offering excellent employee conditions.

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