Marketing Lead

**The Story so far: Who we are**:
Bayteca is an innovative mortgage solutions company that caters to resident and non-resident profiles looking to acquire a mortgage for a property in Spain. We are structured into two teams of consultants specializing in each market segment (residents - Bayteca and non-residents - Mortgage Direct S.L.U.) to serve each buyer best.

**About Bayteca**

Our mission is to make it easy for our clients to obtain their mortgages through care, clarity, and transparency.

Buying a home can be complex, but with our support, our customers can rely on a unique and unforgettable experience. Whether they want to buy, invest, or refinance, we provide various mortgage solutions backed by a team of experts ready to accompany them in every step of the journey.

**About Mortgage Direct**

Mortgage Direct is the leading mortgage broker specializing in the non-resident mortgage market in Spain.

The profile of non-resident buyers is one of high net worth looking for a holiday or an investment property. This audience differs from the Spanish residents since they have more financial education and demands. In its 17 years, Mortgage Direct has positioned itself as the go-to mortgage broker for the HNWI (high net worth individuals) based on its service of excellence and wide variety of solutions.

Bayteca is a brand of Mortgage Direct S.L.U. and operates under license D108 of the Bank of Spain.

***The Main Event: What you'll do**:
We are looking for a go-getter to join the team as Marketing Executive for the Mortgage Business Unit, which encloses two brands: Bayteca and Mortgage Direct. This role will plan, define, and execute the Marketing Strategy, working closely with its key stakeholders (Head of Marketing, BU General Manager, Marketing Lead Counterpart in Dubai, Huspy Design Studio, and Marketing Specialist peers). The role will be based in Madrid. Key responsibilities are as follows:

- Take the lead on identifying which customer segments to target (and why)
- Develop and execute the marketing plan to create a significant impact on key business metrics
- Working with other stakeholders to develop 360 campaigns (e.g., including PR, events, paid media, social, CRM, sales enablement, strategic partnerships, content, etc) focusing on demand generation and/or engagement
- Craft a wide range of content deliverables from microcopy, to marketing materials, landing pages, blogs, and transactional / growth comms
- Work with Product Designers on conducting research and discovery

**The Perfect Match: What you bring**:

- 3+ years of experience in marketing (content, social media, communications, PR and events aspects)
- Ability to prioritize and manage multiple tasks with conflicting timelines
- Ability to work with a complex stakeholder matrix across different regions
- Demonstrate resilience and ability to thrive despite ambiguity and change
- Strong project management skills
- Creative problem solver
- Prior BTL marketing experience is preferred
- Fluency in Castilian Spanish is required, with at least a C1 English Level.
- Product marketing experience is a plus (but not mandatory)

**The Perks: Why you'll love working here**:

- Picture perfect workplace: A centric office in the heart of Madrid, just five minutes away from El Parque del Retiro.
- Book Lovers Corner: Discover the reading corner where various books and resources await to pique your interest and elevate your learning experience.
- Eats & Treats: Start your week right with our delicious Monday breakfast Throughout the week, enjoy our in-house barista's expertly crafted coffee alongside a supply of fresh fruits to keep your energy up.