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Di Pro Business Coordinator
hace 2 semanas
Job Purpose
- Develop relation and business with professional customers by:_
- Plan, maintain and ensure ownership of the AD&PRO related to Alpha & relevant services
- Lead communication for AD&PRO budget
- Support category manager for Alpha category with necessary tools to support department activities.
- Directly engage with professional customers (Business partners and users)
- Develop long-term relationship with professional photographers and B2B entities
- “Drive with” Store Fairs/ Store events
- Integrate/ Give support professional support service
- Own Professional business in Portugal market
- Key Responsibilities & Scope for Decision Making
- Strategy: Develop relation and business with professional customers_
- Identify key stakeholders / key influencers in the Portuguese Market
- Identify & evaluate business opportunity & size and priorities of activities to engage with the targeted companies/entities/influencers
- Identify key touch points for professional customers through all channels
- (Agencies / Events / Dealers / Corporations / B2B / Professional Associations / etc)
- Steer and deliver the business results (Net Sales / MP / Market Share) defined for the professional channel
- 1, Engagement: with professional customers_
- Become direct contact point for professional and agencies
- Organize necessary events / participate to social networking
- Manage local ambassador program in collaboration with existing structure
- 2, Long term relationship:_
- Visit / contact regular base those key touch points
- Build individual trust relation with professional photographers in order to increase the brand profile among this community
- Engage with B2B / create relation of trust and ensure to open doors to those touch points
- Participate to build data base of contacts & prospects
- Develop Sony professional user’s visibility through marketing activities, customers social networks.
- 3, Store fairs: Lead, organise, execute store fair events_
- Organize & drive professional photographer related store fairs
- Initiate and EXECUTE workshop program by ambassador / professional photographers to photo hobbyist in store / house fairs / photo shows
- 4, Professional service:_
- Take leadership of pro-service preparation/scope definition and implementation in Portugal
- Take responsibility of promoting service / recruiting key influencers
- Communicate with local repair center / store touch points
- Take leadership on service evolution (new touch points / service visibility branding etc)
- 5, SDS (Selective Distribution Stores) Support and Development_
- Train and support the SDS store staff to deliver the standards and the needs expected from professional customers when they contact these stores
- Evaluate/audit the quality/knowledge of the SDS Stores
- Investigate possible leads for regional expansion of SDS Stores in coordination with Sales Team
- 6, A&P Management_
- Budget, forecast, and actual management of A&P spending of Professional Business department
- Liaise within Sony Iberia & EU HQ all the A&P process.
- Qualifications & Experience
- Top of the game in photography, optics, lenses, professional photographic products
- Knowledge of professional photographer environment / behaviour (from being a pro photographer or by previous experience involving professional photographer relationship)
- Experience or strong knowledge of professional service, ideally professional photographer service. Understanding of service quality and minimum requirements
- Knowledge of the Digital Imaging industry is a strong advantage.
- Working experience in photographic industry of 8 years minimum
- Experience in public presentations and social networking
- Experience professional camera brand or associated professional accessories or systems
- Fluent in Spanish, English and Portuguese
- University degree is a plus
Bring your uniqueness to Sony
We recognize that each and every one of us is original and different. Diversity and inclusion are in our DNA, they drive innovation. We empower our people to achieve one goal: to fill the world with emotion, through the power of creativity and technology.
